One of a wrestler's goals is to always maximize their exposure, and with two of WOW's top Superheroes being on a show available in more than 240 countries and territories, the company will indirectly gain access to millions of viewers, which will include people who currently don't watch wrestling.
The viewers tuning in for drama, fitness, or reality TV will see Laurie and Lindsey Carlson, who are proven winners in WOW - Women Of Wrestling, and will undoubtedly present themselves with that same aura of confidence and clear intention. This organic, unforced validation establishes WOW as a source of elite athletic talent and can direct non-wrestling fans straight to the WOW product.
WOW's action is defined by its athleticism, and participating in Beast Games -a show focused on physical challenges- is undebatable third-party proof that Laurie and Lindsey Carlson are built for pressure. This outside endorsement adds significantly to their credibility and strengthens the images that they have already built in WOW.
For Laurie and Lindsey Carlson, this is important brand diversification- their value as performers is now linked to not only a successful career in WOW, but also a run on Beast Games. For WOW, every external accomplishment potentially increases their talent's leverage and drawing power into the purple ring. The next time Miami's Sweet Heat steps into the ring after Beast Games Season 2, they will be bigger public figures, multiplying the monetization avenues (sponsorships and public appearances) for the entire organization, extending beyond the wrestling scene. This kind of crossover is a win not only for the twins but for the entire concept of the WOW brand.
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