Friday, November 10, 2023

How to Develop a Successful Marketing Strategy for Your Wrestling Promotion

Wrestling is a competitive industry, and it's important to have a strong marketing strategy in place to attract fans and grow your promotion. A well-crafted marketing strategy can help you increase brand awareness, generate ticket sales, build a loyal fan base, and position your promotion as the go-to destination for wrestling fans. If you need help developing a successful marketing strategy for your wrestling promotion, I encourage you to contact me at I have decades of experience in wrestling marketing and I can help you create a strategy that will help you achieve your marketing goals. Some examples of my work are that I helped Michinoku Pro Wrestling sell out a show at the Korakuen Hall, I helped Kyushu Pro Wrestling gain 220 new subscribers and 52,746 new views on its official YouTube channel, I raised Yanagase Pro Wrestling awareness which was followed by Yanagase Pro Wrestling announcing an event at a 600-seat venue, and I helped Middle Kingdom Wrestling activate its multilingual marketing campaign.

Define your target audience, deciding on who you are trying to reach with your marketing. Are you targeting marks, smarks, casual fans, or a mixture? Once you decide on your target audience, you can tailor your marketing messages and strategies accordingly. I can help your wrestling company with all of that. The location doesn't matter- I have done work for companies based in Japan, Canada, and the UK while in the US, and for companies based in the US, Canada, and China while in Japan.

Decide on what type of wrestling experience your product will offer fans- will it spotlight high-quality action, compelling storylines, or a family-friendly atmosphere? Make sure that your product is well-defined and appeals to your target audience.

Identify what makes your promotion unique. What makes your wrestling promotion different from the others? Why should fans come to your shows instead of watching other wrestling promotions? For example, I helped BJW (Big Japan Pro-Wrestling) as a columnist when it was one of the first Japanese wrestling companies to make a website to attract the English market outside of Japan. Whether your promotion is being compared to WWE / AEW or a local independent, there is a reason for a fan to choose yours, and you need to figure out what that reason is. And if you don't believe you have the best wrestling promotion in the industry, no one will. Even WWE, NXT, and AEW would be business failures if Triple H, Shawn Michaels, and Tony Khan didn't individually believe they are presenting the best product on TV. Once you realize what makes your promotion special, you can communicate it to fans in a clear and concise way.

Decide what you want to achieve with your marketing strategy and set marketing goals for your promotion. Do you want to increase ticket sales, DVD sales, streaming revenue, social media followers, YouTube channel views? Once you know what you want to accomplish, you can develop strategies to achieve your goals.

Decide how much you will charge for tickets to your shows, and if you will offer discounts for groups or families. Your pricing strategy should be competitive and affordable for your target audience.

Decide if your shows will take place in large arenas, small venues, or both. Choose locations that are convenient for your target audience and can accommodate the size of your shows.

When you are deciding on ticket prices and venue size, it's important to consider the cost of producing your shows, which includes factors such as venue rental fees, how much you will spend on wrestler's booking fees, and travel expenses. It would also be a good idea to consider your marketing experience and the drawing power of the wrestlers that you book for your shows. If you rent a 700-seat venue, book wrestlers who have only wrestled in small promotions, and you are not good at marketing a wrestling product, the results will be disastrous. And even if you do book name talent, that 700-seat venue will be less than a quarter full if you don't market your product correctly. A wrestling writer or publicist can help your promotion build a stronger brand and relationships with potential fans, taking your company to another level and leading to increased ticket sales.

If you hire a wrestling writer or publicist, you will probably have to choose between one that is high-quality/very experienced or a less experienced/less expensive one. Your decision will depend on what is higher on your priority list: quality or cost. If you are on a tight budget, you may want to hire one who is not very experienced and who will probably be low cost. However, remember that you usually get what you pay for and they may not produce the same quality of work as a more experienced one. If you hire one who is well-respected and has a lot of experience, their rates are likely to be higher than less experienced ones, but so will their quality of work. This will lead to better results for your wrestling company. Also keep in mind that it's possible for a high-quality/very experienced service to be expensive yet also affordable.

In today's competitive wrestling landscape, it's more important than ever to have a strong marketing strategy, and my consulting services can help promotions develop and implement a successful marketing strategy. If you need help developing a successful marketing strategy for your wrestling promotion, I encourage you to contact me at I have decades of experience in wrestling marketing and I can help you to create a strategy that will help you to achieve your marketing goals.

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