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Saturday, January 2, 2100

More About Me

Since the "About Me" section of this blog is limited to a specific number of characters, I decided to write a post that discusses more about what I have done in the pro-wrestling industry, beginning with when I first started in it and leading up to now.

Technically, I started back in the 1990s, contributing to "Pro Wrestling Illustrated" and then "Pro Wrestling Torch". In 1997, I contributed to The Official Website of the NWO. That same year, I briefly published my own newsletter, "The Wrestling Express".

In 1998, I taught myself how to design websites and served as a consultant for various independent promotions. That next year, I worked as a website designer/maintainer for Dylan Summers (Necro Butcher), who was running the Texas-based Power Pro Wrestling Federation, and later was involved with Texas Outlaw Promotions.

During the period of 2000-2002, I was involved in many different projects at once. I was working as a website designer/publicist for talent, contributing to WCW.com, writing columns for independent promotions and the website of former WCW star The Stro, and writing for a variety of pro-wrestling media sites (including WrestlingObserver.com and PWTorch.com). In 2003, I began running my own website, World Wrestling Optimum, which consisted of news, articles, and interviews.

From 2001 to 2013, I worked as a Sports Desk Assistant for Southern Westchester BOCES Athletics, responsible for inputting schedules and assigning officials for all public high school athletic events in the greater New York metropolitan area. This gave me an opportunity to hone my skills in organization and logistics. I also acted as in-house technical support.

In 2004, I started working for the Michigan-based Ultimate Championship Wrestling as a publicist/columnist. They were an affiliate of American Wrestling Association Superstars Of Wrestling, and I soon became the publicist/columnist of the main governing body of AWA as well. During my time working for UCW, I played a major role in bringing in new talent, due to my having come into contact with many talents being underused and going unnoticed in the industry over the years. Also, attendance increased by a significant amount.

In 2005, I started doing a column for 3PW. With DVDs sold nationwide, they had the potential to become much bigger than they already were at the time, and they were very open to my ideas. I pushed for many changes behind the scenes. I had encouraged management to improve the production quality of their DVDs, which led to them dealing with a different production company. 3PW management had planned on waiting for its fan base to increase before getting TV for 3PW. I explained how getting TV for 3PW is what would increase its fan base, and I was then given the green light to find networks that were interested. Two networks were very interested, and I encouraged 3PW management to meet with them as soon as possible. Unfortunately, the owner of the company instead opted to shut 3PW down, due to losing interest. Working for 3PW put me in connection with the UK-based 1PW, where I worked as a columnist.

After 3PW shut down, I began working as a publicist for independent promotions, including CHIKARA. I also worked as a columnist for CZW. Interestingly, though, it was 2006 at this point, yet I was still most recognized for the work that I had done for 3PW and AWA/UCW.

In 2007, I started working as a columnist for XCW, a promotion that was seen nationally on MAVTV, had a national DVD deal, and also had PPV events. Working for a promotion of national status was my biggest achievement at that point, and two years later, I reached a bigger achievement- Big Japan Pro-Wrestling. Along with working for them as a columnist and an Administrator for their Facebook page, I helped bring Big Japan Pro-Wrestling together with Combat Zone Wrestling to form a working relationship after a previous working relationship between the two promotions had fallen apart. This new working relationship led to Big Japan Pro-Wrestling having its first event in the United States.

In October 2009, I assisted publicity & promotions company MGM Management with the HULKAMANIA- Let the Battle Begin tour by distributing their press release to pro-wrestling news sites that are popular with Australian fans, and conducting an interview with Solofa Fatu Jr. (better known as, "Rikishi"). Also, in 2012, I wrote a number of columns for Women Superstars United, which was known as Women Superstars Uncensored at the time.

In May 2018 I did social media for Great North Wrestling.

In April and May 2021, I did blogging and social media for Kyushu Pro Wrestling. During that time, the promotion gained 220 new subscribers and 52,746 new views on its official YouTube channel.

Recently, I have done blogging and social media for Yanagase Pro Wrestling. Since the time I began writing for them, Yanagase Pro Wrestling has their anniversary events at a venue where they have had 300 fans. All previous Yanagase Pro Wrestling events took place at a 50-seat venue.

I have also recently written for the China-based Middle Kingdom Wrestling in a publicist capacity. My work is an essential piece in the multilingual activation, with it being adapted to traditional Chinese for readers in China. I am the first native English writer to have written for a Chinese wrestling organization in history.

In 2019, I began writing for Michinoku Pro Wrestling, in charge of international wrestling as its International Officer. Since the time that I began writing for them, Michinoku Pro stopped choosing Shin-Kiba 1st Ring for its Tokyo events and began focusing on the much larger Korakuen Hall for its Tokyo appearances. The Korakuen Hall is known as a place where many historical moments in the Japanese pro-wrestling scene have occurred. It's to Japan what Madison Square Garden is to the pro-wrestling scene in the United States. Michinoku Pro had a sellout, standing-room-only event on December 13, 2019 at the Korakuen Hall. The event had an attendance of 1,890. That was the highest reported attendance at the Korakuen Hall to date for a pro-wrestling event since April 2015.

In addition, I have blogged for the Allied Independent Wrestling Federations.

My articles, "A Look at the History and Future of WOW", "Will WOW Go From Las Vegas Residency to an Even Higher Level?", and "How WOW’s 'Human First' Digital Strategy Works in 2026" were endorsed by WOW - Women Of Wrestling on social media in August 2025, October 2025, and June 2026, respectively. In May 2026, my article, "An Education on The Enlightened: WOW's Psychological Supergroup," was endorsed on social media by the group's founder, Samantha Smart, which was followed by an exclusive Q&A with her, which she shared on social media. My articles, "WOW Superhero Spotlight: Jessie Jones & Big Rig Betty - Southern Attitude", "WOW Superhero Spotlight: Gabriella Cruz - A Brazilian Bombshell With Lucha Libre Influence", "Why Florida Makes a Perfect WOW Superhero Stronghold", "Miami’s Sweet Heat on Beast Games Season 2: A Major Win for WOW", "WOW Hits the Jackpot: Women Of Wrestling Secures Season 4 & Groundbreaking Las Vegas Residency", A History of Women's Wrestling in America", "The 11 Most Must-See WOW Matches Right Now", "A Potential Game-Changer for Sophie Cunningham: The WOW Opportunity", "Independent Gaijin Dreams and the Japanese Experience of WOW's Superheroes" and, "A History of Wrestling Managers" were endorsed by WOW as well. In November 2025 and December 2025, WOW's official website saw a 122% increase in monthly visits, as my analyses initiated search traffic that the official domain then converted into brand engagement.

My article, "How World Woman Pro-Wrestling Diana Is Succeeding Globally," was endorsed by World Woman Pro-Wrestling Diana President Taishi Fuwa. I have also written event previews/wrestler spotlights and done social media for Diana.

Many of my articles have been cited as sources in online encyclopedias Wikipedia, Grokipedia, and Hubbry entries on topics including WOW - Women Of Wrestling, the Global Wrestling Federation (GWF), Michinoku Pro Wrestling, Kyushu Pro-Wrestling, MLW, 3PW, Japan's MMA business, WWE house shows from a business perspective, Right to Censor, the York Foundation, the history of wrestling commentary, Hisashi Shinma as WWE President, the true power of joshi puroresu, the history of wrestling in South Carolina, Alex Shelley, Mad Man Pondo, the early history of WWE video games, WWE Raw on Netflix, Strong Style Pro Wrestling, and more.

My articles have been used in research. My 2013 interviews with the original cast of GLOW (Gorgeous Ladies of Wrestling) served as a primary historical resource for The Telegraph in their coverage of the true stories behind the hit Netflix series. Also, my article on the evolution of social media in professional wrestling was cited in an Indiana University thesis submitted by a student to the faculty of the Graduate School in partial fulfillment of the requirements for the degree Master of Interdisciplinary Studies in the School of Social Sciences.

My work has been used as a resource on learning platforms. My ebook "The Business Side of Wrestling: A Look Behind the Curtain" has been available for lending internationally, across two major library systems: CLEVNET Library in Ohio and Dubai Public Library in the Middle East. My article, "The History of American Wrestling," has been used in Google Classroom by an educator.

In July 2025, I developed the core corporate communications and original strategic press release for the founding team of youth sports platform True Lacrosse announcing their strategic partnership with the incoming Private Equity partner, TZP Group, launching the new national platform, True Sports. The final deliverables were used as the basis and foundation for the final, official, public-facing, published corporate release and announcement. The document passed final approval by the founders and TZP Group.

After living in Japan for ten years and writing English content for Asian companies during that time, I am currently based in the US and open to new writing opportunities in the US, Japan, and globally, from event previews & results reports, to press releases, to wrestler spotlights & social media. I offer sponsored content and an international audience. Check out my samples and see how I can take your brand to the next level:
https://harold-williams.com/2012/05/samples-of-my-work.html


My platform averages over 86,000 monthly impressions across the digital ecosystem. This includes direct traffic, high-authority visibility on Google, Gemini, Bing, Copilot, ChatGPT, Yahoo, Claude, DuckDuckGo, Ecosia, Perplexity, and Qwant, as well as significant engagement from networks like Facebook, LinkedIn, X, and Reddit.

Project rates typically start at $500 depending on scope and turnaround. info@harold-williams.com


I graduated from university with a major in Business and a minor in Computer Applications, which makes me an asset not only as a writer but in a business and technological capacity as well.

I am also a technology writer specializing in AI, VR, AR, NFTs, 5G, Web3, streaming, and the metaverse in the context of wrestling. My insights on this frontier have been recognized by wrestling-related outlets, including Fightful, which cited my deep dive into specific applications of AI in wrestling as a key resource in an article.

I am a subject matter expert in the business side of Japan's MMA, baseball, soccer/football, lacrosse, and other sports.

In addition, I am working for TELUS Digital as an Online Data Analyst, developing and improving AI models by contributing data, assessments, and insights via writing and data collection/annotation/labeling.

Get an audio summary of my skills and experience below:



Monday, October 19, 2026

Samples of My Work

Strategic communications consultant in the sports, entertainment, technology, and advertising industries.


For inquiries, email info@harold-williams.com | Project rates typically start at $500 depending on scope and turnaround

I am open to new writing opportunities:

- Articles
- Promotional writing
- Press releases
- Technology writing
- News
- Creative writing
- Website content

I offer:
- Sponsored content & event coverage
- Social media promotion
- International audience




ARTICLES

Exclusive Q&A with WOW group The Enlightened founder Samantha Smart (shared by Samantha Smart)
https://www.harold-williams.com/2026/05/exclusive-q-inside-mind-of-iq-superior.html

Article about the history of Michinoku Pro Wrestling endorsed by Michinoku Pro Wrestling founder The Great Sasuke)
https://www.harold-williams.com/2023/08/the-30-year-history-of-michinoku-pro.html



PRESS RELEASES

Press release (written as a ghostwriter) for youth sports platform True Lacrosse / True Sports, and approved by its Private Equity partner, TZP Group
https://www.tzpgroup.com/images/news/pdf/TZP%20-%20True%20Lacrosse%20-%20Press%20Release%20(10.07.2025).pdf

Press release for Middle Kingdom Wrestling
https://www.harold-williams.com/2023/02/middle-kingdom-wrestling-and-hong-kong.html



TECHNOLOGY WRITING

Blog post about how modern wrestling has evolved into a global digital phenomenon
https://www.harold-williams.com/2026/02/the-digital-ring-recreating-wrestling.html

Global wrestling streaming guide for TV, desktop, and mobile
https://www.harold-williams.com/2025/11/the-ultimate-global-wrestling-streaming.html



EVENT PREVIEWS

English blog post for Michinoku Pro Wrestling (event preview)
https://www.harold-williams.com/2024/03/michinoku-propreview-31724-musashi.html

English blog post for World Woman Pro-Wrestling Diana (event preview)
https://www.harold-williams.com/2026/07/diana-live-world-woman-pro-wrestling.html



RESULTS REPORTS

English blog post for Michinoku Pro Wrestling (event results)
https://www.harold-williams.com/2022/12/michinoku-pro-results-2022-tokyo.html

English blog post for Michinoku Pro Wrestling (event results)
https://www.harold-williams.com/2019/12/michinoku-proresults-tokyo-conference.html



NEWS ARTICLES

News article about WWE's SmackDown going to USA, Raw and NXT leaving USA (2023)
https://www.harold-williams.com/2023/10/smackdown-to-usa-raw-and-nxt-to-leave.html

News artcle about WWE's historic return to Japan (2024)
https://www.harold-williams.com/2024/05/wwes-historic-return-to-japan-this-july.html



REVIEWS

Review of games section of MortgageCalculator.com
https://www.harold-williams.com/2023/02/animation-based-games.html

Review of online games website Solitaire.org
https://www.harold-williams.com/2023/01/more-online-games-for-studying-english.html



COLUMNS

Big Japan Pro-Wrestling English website column
https://web.archive.org/web/20191201061554/http://bjw-usa-news.blog.players.tv/category/725806-1.html

1PW column 2005 sample
https://web.archive.org/web/20050725073420/http://www.1p-w.com/inside.html



CREATIVE WRITING

Blog post featuring my idea for a contemporary take on the York Foundation
https://www.harold-williams.com/2025/03/the-voice-of-order-leading-algorithm.html



SOCIAL MEDIA

Social media for World Woman Pro-Wrestling Diana
https://x.com/HWilliams13/status/2073610343914357131

Social media for World Woman Pro-Wrestling Diana
https://x.com/HWilliams13/status/2073391471768601014

Get an audio summary of my skills and experience below:



For inquiries, email info@harold-williams.com | Project rates typically start at $500 depending on scope and turnaround

How Japanese Pro-Wrestling Promotions Wrap Up the Calendar Year

While US-based pro-wrestling companies navigate Q4 (fourth quarter) during October, November, and December, the Japanese pro-wrestling industry undergoes a high-stakes operational period of its own. The promotions present some of their biggest events and tournaments during the final three months of the year, which serve as the direct financial bridge to the new year.

NJPW


NJPW utilizes autumn and winter to promote NJPW World to increase its number of subscribers and launch high-volume year-end merchandise promotions, while establishing title matches and promotional momentum building toward Wrestle Kingdom. The company structures its end-of-calendar-year business across two major pillars:

- The NJPW World Schedule: Along with a large archive of past matches and exclusive documentaries featuring not only Japanese talent, but also well-known foreign talent during their times in Japan, the NJPW World schedule for this period features many live shows, including King Of Pro-Wrestling, Super Jr. Tag League, and World Tag League, all which will heavily dictate what NJPW's title landscape will look like going into Wrestle Kingdom in January and build anticipation for the event, as well as anchor the company's biggest streaming traffic windows before the new year.

- Pre-Wrestle Kingdom Merchandise Promotion: With Wrestle Kingdom being NJPW's biggest show of the year, this period is when the company frequently promotes merchandise, which also capitalizes on the winter's gift-giving season.



STARDOM


For STARDOM, the October-to-December window is a high-density operational phase centered around tag team competition. STARDOM uses this period to capitalize on peak streaming network viewership on its streaming home, Stardom World, and finalize year-end merchandise promotion as it heads toward the new year. The company anchors its end-of-year business in three ways:

- The Autumn Transition: Following the Stardom Silver Week Tour, the company has used October to host standalone events.

- The Goddesses of Stardom Tag League: A big focus of STARDOM’s business during this interval is this multi-city, round-robin tournament. Its schedule includes Korakuen Hall, the Madison Square Garden of Japan.

- Stardom Dream Queendom: Held annually on December 29th, this big event features STARDOM’s top championships on the line.



NOAH


NOAH structures its business and scheduling during this period across several key operations:

- The Post-N-1 Victory Transition: NOAH concludes its N-1 Victory tournament by October, and the winner earns a shot at the GHC Heavyweight Championship. Being a part of NOAH's top singles title scene makes them a main focal point during this period.

- Big Autumn Events: NOAH's events calendar features Wrestle Odyssey at Ryogoku Kokugikan and NOAH Jr. GRAND PRIX. NOAH's big events create a streaming spike on the WRESTLE UNIVERSE streaming service, triggering double-digit percentage surges in new subscribers.

- The Junior Heavyweight Spotlight: While NOAH is usually recognized for its powerful heavyweights, NOAH Jr. GRAND PRIX spotlights the company's quick and agile wrestlers, and a lot of event and merchandise promotion is put behind it.

- NOAH "The New Year" Eve: NOAH ends December with "The New Year" Eve, an event that is a promotional, cliffhanger, and merchandising bridge that leads to "The New Year", its big event held annually on January 1st, establishing immediate financial reporting momentum for its owner, CyberAgent.



AJPW


To maximize ticket sales during the final three months of the calendar year, AJPW divides its matchmaking into three major phases:

- The October Transitional Series: Coming off September's AJPW Oudou Tournament, the company uses October to run events including the Raising An Army Memorial Series- this series is timed exactly with AJPW's founding date- October 21, 1972.

- AJPW Real World Tag League: The AJPW Real World Tag League kicks off annually in November and runs through December. It is one of wrestling's oldest round-robin tournaments, dating back to 1977 (originally known as the AJPW World Open Tag Team Championship Tournament). This tournament appeals to both nostalgic fans and a new generation of enthusiasts of the hard-hitting style of wrestling.

- The AJPW New Year Wars Bridge: The Real World Tag League Final Match sets up the immediate narrative direction, title challenges, and promotional momentum for AJPW's traditional New Year Wars event sequence. These events kick off in January, capturing notable post-holiday box office revenue.



Tokyo Joshi Pro-Wrestling (TJPW)


Combining idol culture, the corporate backing of owner CyberAgent, and broadcasting on WRESTLE UNIVERSE, Tokyo Joshi Pro-Wrestling utilizes this period to maximize merchandise sales, while dividing business strategy across two areas:

- TJPW Wrestle Princess: TJPW kicks off this period with its biggest autumn event, Wrestle Princess. It's often the site of a title change, and anchors their biggest streaming traffic window of the quarter. Wrestle Universe experiences a major seasonal surge surrounding the event, with monthly web traffic climbing 11.6% to over 329,000 visits as TJPW enters its autumn peak. Furthermore, it leverages TJPW's global footprint (the United States alone drives nearly 39% of the platform's active traffic) to draw in a wave of casual, non-domestic viewers. By positioning this card at the beginning of this period, TJPW strategically triggers a notable re-subscription and streaming window, anchoring their highest traffic of the period.

- A Unique Blend: TJPW stands out by fully blending the idol concept with the power of joshi, which is a cornerstone of their appeal.



Michinoku Pro



Under the leadership of Jinsei Shinzaki and The Great Sasuke, Michinoku Pro continues to be a community-based promotion during this period, staying true to its mission of bringing pro-wrestling to founder Sasuke's hometown of Iwate, with many of the events featuring matches that are not seen anywhere else in the country, including Tohoku Junior Heavyweight Championship (the top championship in the company) matches. In December, Korakuen Hall also becomes a focus, where the company has its largest attendance and gate revenue of the year:

The Year-End Korakuen Tradition: After focusing on Iwate throughout the year, Michinoku Pro has a big show at Tokyo's Korakuen Hall that has had historical attendance- it drew a sellout, standing room only crowd of 1,890 in December 2019, which was the highest reported attendance at the Korakuen Hall for a pro-wrestling show since April 2015.

Samurai TV: The December Korakuen event can be seen nationally in Japan via pro-wrestling channel Samurai! TV, allowing Michinoku Pro's combination of the traditional Japanese style with the lucha libre style to be seen by fans beyond the Tokyo area.



World Woman Pro-Wrestling Diana


For World Woman Pro-Wrestling Diana, a women's wrestling promotion founded by former WWWA Champion Kyoko Inoue that features a mix of legends and new-generation talent, October to December will consist of simultaneously focusing on its domestic audience and preparing for a major milestone of global proportions that will take place in 2027:

Post Di Amistad and Other Venues: Diana's schedule focuses primarily on regular events at Post di Amistad Kawasaki while also hosting shows at venues including Korakuen Hall and Shinkiba 1stRING. Live broadcasts of Diana events can be seen on its streaming service, Diana Live.

- Restructured Management: Following the June management restructuring at Diana -where Kyoko Inoue transitioned from Representative Director to Chairperson and Taishi Fuwa became Representative Director- this period is the first full quarter under the structure. This allows Inoue to dedicate more time to the talent side of the promotion, while Fuwa continues to focus on the business side.

- Global Strategy: As Diana heads towards the end of 2026, the promotion is preparing for a major milestone- Diana is planning an Asia Women's Pro-Wrestling Tour to take place in January 2027 at the historic Kanda Myojin Hall in Tokyo -a popular cultural and tourist landmark- bringing together top talent from Diana and many other Asian promotions to the heart of Japan.



Yanagase Pro Wrestling (YPW)


Operating as a deeply rooted, community-focused independent promotion in Gifu Prefecture, Yanagase Pro Wrestling shows how local promotions maximize intimacy and consistent scheduling during the final quarter of the year. The promotion positions its year-end operations around monthly events at SPORTS BAR M's Cafe, dividing its business across two key areas:

- Regularly Scheduled Shows: YPW hosts shows twice a month, which can be seen on Twitcast, a livestreaming service that has over 33 million registered users worldwide. This consistent schedule guarantees ticket sales and revenue during autumn and winter.

- Community Engagement: YPW makes a significant impact on its community with its annual "Eliminating Bullying and Creating Energy" event, which takes place every autumn. YPW events are a source of local pride, drawing fans from all walks of life to cheer on wrestlers from Gifu and surrounding areas. The promotion not only provides a platform for local talent but also contributes to local businesses and tourism by attracting fans from across the Chubu and Kansai regions.



From the major organizations to the dedicated independent promotions, the final three months of the year are just as important for Japanese pro-wrestling promotions as they are for their American counterparts.

Friday, October 16, 2026

How Japanese Businesses Localized the Halloween Tree

Along with driving measurable brand engagement for Japanese companies during my time in Japan (which included Michinoku Pro and World Woman Pro-Wrestling Diana), I also taught English to Japanese students. During a lesson around late October, one of my students brought up the topic of Halloween, which is a popular holiday in the country, being that Halloween is a fun and festive celebration that can be enjoyed by people of all ages. She mentioned Halloween trees, something that I had never heard of before.



Halloween trees are one of the most unique and interesting aspects of Halloween in Japan, typically decorated with orange lights, pumpkins, and other Halloween-themed ornaments, such as ghosts, bats, and spiders. They are often placed in hotels and businesses.



Japan has a history of borrowing a foreign holiday and modifying it so that it fits their culture, like how the country celebrates the Christmas season with lights, music, and decorations in a big way, instead of focusing on religion (less than 1% of the Japanese population identifies as Christian). In the West, Halloween is mainly about children going door to door to get candy from homes that are decorated for the holiday- this is not done in Japan.

Instead, Japanese Halloween culture -just like Japanese Christmas culture- focuses on visual presentation and seasonal limited-edition items. The Halloween tree is a part of the visual focus. And just like in the West, businesses in Japan utilize seasonal spirit as a part of a business strategy to draw customer attention.

When it comes to work in Japan, things are done quickly, including how Japanese establishments operate on seasonal turnarounds, executing an overnight transformation from a major Halloween display to a Christmas one on the night of October 31st. Because Japan does not celebrate Thanksgiving, retail and venue staff work through the night to replace Halloween representation with Christmas displays by the morning of November 1st. To pull off this transition without rebuilding displays from scratch, visual merchandisers rely on premade, modular pop-up components and pre-wired frameworks stored in the Back of House, allowing them to be able to put out fully assembled Christmas trees and holiday displays the moment the establishment is closed on Halloween. And in very populated cities such as Tokyo and Osaka, a tall, slim tree usually doesn't obstruct the high level of people traffic, while also not taking up a lot of floor space.

Many people began taking note of Halloween trees in Japan during the 2010s, and it's possible that they were inspired by American home décor and furnishings company Grandin Road, which began selling Halloween trees in 2004. By 2013, they had nearly 400 Halloween decorations for sale, with their Spooky Halloween Willow Tree being a customer favorite.


The difference between this style of tree and the Japanese Halloween trees is that the ones in Japan look like Christmas trees, which have been a part of Japanese culture since 1900.

Halloween trees are an increasingly popular, festive, and entertaining way to celebrate the Halloween season, and also a great way to add a touch of Halloween to your home or business. If you are visiting Japan during the Halloween season, be sure to check out the Halloween trees. You won't be disappointed!

Thursday, October 15, 2026

A Look at Wrestling’s Halloween Traditions

Every October, American sports and entertainment properties face a sports overlap that includes the college football, the NFL, MLB postseason, and the start of the NBA and NHL seasons. Because fan attention and advertising dollars are stretched extremely thin, entertainment brands and television networks look for themed content in order to stand out as much as possible and maintain seasonal relevance. For professional wrestling, that theme is Halloween.

Over the past four decades, wrestling promotions in America have used Halloween-related events as a way to strengthen their brand by drawing more attention to their product, and that strategy has expanded beyond America as well. Here is a look at six examples of this.

1. 1985 Saturday Night's Main Event Halloween Celebration

In the United States in 1985, television was becoming more popular, and this helped to popularize sports entertainment and make it a household name. That year, WWE presented an episode of Saturday Night's Main Event that spotlighted Halloween, as WWE Superstars wore costumes and celebrated the holiday with a pie eating contest.





2. WCW Halloween Havoc (1989–2000)

WCW heavily relied on Halloween Havoc to anchor its autumn pay-per-view schedule. Over the course of its run, Halloween Havoc became one of WCW's most unique and recognized events, used to compete with WWE's PPV calendar. Pre-late 90s editions of Halloween Havoc featured Halloween-themed sets (including a smoke-filled cemetery and an archway resembling the entrance to a mausoleum), and promotional television commercials by Elvira, Mistress of the Dark. Beginning in 1996, WCW held it at the MGM Grand Garden Arena in Las Vegas for five consecutive years. WCW Halloween Havoc 1997 drew a sellout crowd of 12,457 fans, and it was the second most purchased WCW pay-per-view that year, with the main event being Roddy Piper vs. "Hollywood" Hogan in a "Steel Cage" match.





3. OVW Hell Night (2015, 2023-present)

Originally held in October 2015 and then resumed in October 2023, OVW Hell Night draws pro-wrestling fans who are in the Halloween spirit. The promotion focuses on maintaining a strong local following and sense of community, along with creating a must-see live event experience at the historic Hotpoint Davis Arena in Louisville, Kentucky, as it showcases the stars of OVW.





4. VKF Halloween Havoc (2013, 2016-2021, 2025-present)

Halloween is also a popular holiday in Japan, where the Osaka-based VKF Pro Wrestling originally held a Halloween Havoc event in 2013, resumed having them from 2016 to 2021, and then the Halloween-themed event made its return last year. Fans are encouraged to come to Halloween Havoc in costume, which gives the event a Halloween party atmosphere while the wrestlers who live in Osaka and its surrounding area have an opportunity to showcase their talents.





5. NXT Halloween Havoc (2020-present)

Continuing the Halloween Havoc legacy that WCW began in 1989, WWE (who purchased WCW in 2001) revived Halloween Havoc in October 2020 as an NXT event. WCW was one the most popular sports-entertainment companies on the planet during the mid-to-late 1990s, and WWE leverages that powerful nostalgia and established brand recognition to draw long-time fans.





6. Deathmatch Downunder via Tiger Driver/Halloween (2025-present)

In Australia, Halloween is slowly gaining local popularity, where Deathmatch Downunder (DMDU) participates in the Halloween theme by partnering with heavy band Tiger Driver and Switchblade Productions for their "Halloween" entertainment event. Along with deathmatch wrestling, the event features bands, burlesque, and a live roaming podcast. The promotion joined the event for Halloween II in 2025 and will return this year for Halloween III. DMDU's involvement in this two-night event gives them an opportunity to reach audiences who might not typically seek out wrestling content (organic exposure that is valuable for brand building), while simultaneously introducing wrestling fans to other forms of entertainment.





Whether it's a television special, a pay-per-view, a local community-focused event, or a multi-genre showcase, wrestling promotions have proven that season-relevant entertainment is one of the most effective ways to stand out. By turning Halloween into an annual fixture, promotions across the globe convert seasonal curiosity into long-term brand equity and fan loyalty.

Tuesday, October 13, 2026

How Brands Can Optimize Their Content and SEO Strategy During Q4



In digital media, Q4 (fourth quarter) is often framed as a period (October, November, and December) of making more money, holiday themes, and drawing eyeballs. And as I explained in my article about how pro-wrestling companies navigate Q4, this is true. However, digital publishers must also use Q4 as a time to optimize their digital infrastructure.

Publishing quality content during Q4 is beneficial; overall engagement with content increases during Q4, driven by seasonal habits. For example, November was the month that my platform received the most traffic in 2025, with the majority of it being direct. However, if you're living in the SEO template era or you rely on the toxic trap known as social media, you will not reap the benefits of Q4. Here is how you can optimize your content and SEO strategy before the year ends.

Content Optimization

A content strategy should rely on specialization, video integration, and building search authority on a brand's own platforms rather than relying entirely on social media. Social media is rented land that thrives on quick, often negative engagement that buries informative, high-value content. To counter this, I recommend using a high-ranking global platform to host authoritative writing and original or deeply analytical content, which establishes long-term search authority and turns active search traffic into a measurable ROI.

SEO Optimization

A successful digital publishing and SEO strategy requires adapting to Google's change from being a portal that focused on sending users to external web pages, to an answer engine that puts responses on its own page. Google tries to keep users inside its ecosystem, resulting in your link's click-through rate (CTR) not being as high as it was in the past. To adapt to changes by Google, I advise publishers to properly add YouTube videos to their articles to give them a major ranking boost in Google's search results. Embedding a YouTube video can improve user engagement metrics (dwell time) and help Google better understand your content, keeping your website relevant in the website traffic landscape. And most importantly, publishers should make a connection with their audiences via specialization. If you do, your audience won't only read an article when it appears in a search result- they will visit your platform directly because they will recognize your platform as the place to get what you provide.

Case Study: What Long-Tail Traffic Data Shows About Content Value

Analyzing performance across a multi-year content library proves a fundamental truth about organic growth: the day an article is published is rarely the day it achieves its highest reach. It usually actually occurs weeks, months, or even years later.

Looking at performance trends amongst cornerstone and evergreen content provides two takeaways for structuring an effective content and SEO strategy. For this case study, I used posts that are among my most viewed blog posts of the past 12 months.

1. Cornerstone Content is Valuable
When an article's views peak years after it was published, it proves that people continue to come across it over long periods. For an About Me or portfolio page, this happens because your inbound links, authority, and digital footprint combine over a decade. People discovering your newer work organically eventually trace your professional lineage backward. As Google indexes related long-tail keywords, measures user dwell time, and populates your Search Console with impression data, the search engine gradually elevates the URL's ranking. If your content specializes in something that is scarce in authority, once a search engine recognizes your site as the definitive source, the post becomes a permanent fixture in search results, capturing steady, passive intent-driven traffic.

The Evidence:

- More About Me (posted September 2012) reached peak viewership in August 2025.

- Samples of My Work (posted May 2012) hit an all-time traffic high on June 30, 2026.

Takeaway: Search engines reward cornerstone content with a combined, predictable audience over months and years.

2. Evergreen Authority Takes Time
Standard content marketing models often focus heavily on first-week views. However, search engine algorithms require time to index, analyze user engagement, and establish topic authority.

The Evidence:

A History of Women's Wrestling in America was published in October 2025, The 30 Year History of Michinoku Pro was published in August 2023, A History of Japanese Professional Wrestling (Puroresu) was published in September 2025, and The History of BJW: Japan's Longest-Running Hardcore / Deathmatch Wrestling Promotion was published in September 2023- all four continue to gain authority long after publication.

Takeaway: High-quality, comprehensive reference pieces build compound interest over time. Instead of constantly producing new short-lived posts, invest in foundational resources that accumulate backlinks, social shares, and steady search traffic over 12 months.

Monetization

Q4 brings increased digital buyer intent across direct-to-consumer digital products. If your monetization is only affiliate links or display ads, you're leaving money on the table. Create a digital product and either write an article dedicated to it, or insert a link to the product in an article related to it- in a way that fits into the article seamlessly. If your digital product is a PDF, write an article that features valuable content from it, and include a link to the full version.

Topic and Entity Verification

Make sure that your JSON-LD is correct. This is a standardized, machine-readable code block hidden in a website's background that acts as a translator for search engines and AI models, telling them what its content is about, rather than making them guess. If the search engines and AI models have to guess, they might internally put the website in a category that it doesn't fit. This would lead to lower search rankings, causing your website to lose traffic and visibility, and miss out on opportunities for clicks.

By optimizing your content and SEO strategy during Q4, you maximize the indexability and revenue potential of every piece of content you release during peak Q4 traffic, and then enter January with a high-authority digital platform- ready to scale without starting from scratch. And if you need help doing this for your brand, contact me at info@harold-williams.com

Sunday, October 11, 2026

How Wrestling Promoters Handle Contracts, Athletic Commission Audits, and Payouts



Running a professional wrestling promotion may require being a booker, talent relations manager, logistics coordinator, and compliance officer. While focusing on your promotion's online visibility should be a priority, potential administrative chaos -specifically missing contracts, loose payout records, and unorganized medical tracking- would be a quick path to legal disputes or state athletic commission fines. To run a sustainable promotion, you must establish standardized contract timelines, digital archiving structures, and night-of payout procedures.

1. CONTRACT EXECUTION TIMELINE
To protect venue bookings, advertising campaigns, and card stability, enforce the following execution steps:

Standard Bookings:
- Issue the agreement at least 14 days prior to show day.
- Require the signed agreement and tax information (W-9 or local tax form) before including the performer in public promotional materials/match graphics.

Fly-In / Marquee Talent:
- Issue agreements 30 days prior to secure flights, hotel, and talent deposit terms before making event ticket announcements.

Backups:
- For talent stepping in on short notice or adapting to last-minute card changes, execute the agreement digitally via e-signature ahead of the performer arriving at the venue. Never allow a performer to step into the ring without an executed contract on file.

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2. RECORD RETENTION & ATHLETIC COMMISSION AUDITS
Depending on your location, the state regulates pro-wrestling just like boxing or MMA. In regulated states, physical exams and/or blood work (e.g., hepatitis B/C, HIV) may be required for combat sports, but specific medical test mandates for pro-wrestling depend on individual state athletic commission statutes.

Digital Archive Structure
Maintain a secure cloud folder (Google Drive, OneDrive, or Dropbox), organized by event date- ensuring administrative access is restricted to you and authorized staff.

Athletic Commission Compliance Audit Checklist
During pre-show inspection, ensure the backstage compliance folder contains:
- [x] Executed Independent Contractor Agreement for every card performer.
- [x] Government-issued photo ID copy for every performer on the card (age and identity verification).
- [x] Pre-show blood work / physical clearance documents (if required by state law).
- [x] Completed Pre-Show Medical & Incident Log, signed by the physician/EMT who will be at ringside.

Retention Period
- Standard Contracts & Payout Ledgers: Many CPAs recommend retaining business tax and payment records for 6 to 7 years for potential audit verification.

- Incident Reports & Injury Releases: Keep incident logs and liability waivers for 7+ years.

3. NIGHT-OF PAYOUT PROCEDURE
- Call Time Check-In: Verify call-time arrival and confirm that the signed contract is in the digital archive.
- Post-Show Disbursal: Match the final payout against Section 3 of the agreement (Appearance Fee + Approved Travel Expenses + Merchandise Split adjustments).

- Tax Form Compliance: Collect a signed IRS Form W-9 (or Form W-8BEN for international talent) prior to disbursing funds.

- Sign-Off Sheet: Require talent to sign the physical or digital Night-of Payout Ledger upon receiving cash, check, or digital payout (Venmo/Zelle) before departing the venue.

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