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Saturday, January 2, 2100

More About Me

Since the "About Me" section of this blog is limited to a specific number of characters, I decided to write a post that discusses more about what I have done in the pro-wrestling industry, beginning with when I first started in it and leading up to now.

Technically, I started back in the 1990s, contributing to "Pro Wrestling Illustrated" and then "Pro Wrestling Torch". In 1997, I contributed to The Official Website of the NWO. That same year, I briefly published my own newsletter, "The Wrestling Express".

In 1998, I taught myself how to design websites and served as a consultant for various independent promotions. That next year, I worked as a website designer/maintainer for Dylan Summers (Necro Butcher), who was running the Texas-based Power Pro Wrestling Federation, and later was involved with Texas Outlaw Promotions.

During the period of 2000-2002, I was involved in many different projects at once. I was working as a website designer/publicist for talent, contributing to WCW.com, writing columns for independent promotions and the website of former WCW star The Stro, and writing for a variety of pro-wrestling media sites (including WrestlingObserver.com and PWTorch.com). In 2003, I began running my own website, World Wrestling Optimum, which consisted of news, articles, and interviews.

From 2001 to 2013, I worked as a Sports Desk Assistant for Southern Westchester BOCES Athletics, responsible for inputting schedules and assigning officials for all public high school athletic events in the greater New York metropolitan area. This gave me an opportunity to hone my skills in organization and logistics. I also acted as in-house technical support.

In 2004, I started working for the Michigan-based Ultimate Championship Wrestling as a publicist/columnist. They were an affiliate of American Wrestling Association Superstars Of Wrestling, and I soon became the publicist/columnist of the main governing body of AWA as well. During my time working for UCW, I played a major role in bringing in new talent, due to my having come into contact with many talents being underused and going unnoticed in the industry over the years. Also, attendance increased by a significant amount.

In 2005, I started doing a column for 3PW. With DVDs sold nationwide, they had the potential to become much bigger than they already were at the time, and they were very open to my ideas. I pushed for many changes behind the scenes. I had encouraged management to improve the production quality of their DVDs, which led to them dealing with a different production company. 3PW management had planned on waiting for its fan base to increase before getting TV for 3PW. I explained how getting TV for 3PW is what would increase its fan base, and I was then given the green light to find networks that were interested. Two networks were very interested, and I encouraged 3PW management to meet with them as soon as possible. Unfortunately, the owner of the company instead opted to shut 3PW down, due to losing interest. Working for 3PW put me in connection with the UK-based 1PW, where I worked as a columnist.

After 3PW shut down, I began working as a publicist for independent promotions, including CHIKARA. I also worked as a columnist for CZW. Interestingly, though, it was 2006 at this point, yet I was still most recognized for the work that I had done for 3PW and AWA/UCW.

In 2007, I started working as a columnist for XCW, a promotion that was seen nationally on MAVTV, had a national DVD deal, and also had PPV events. Working for a promotion of national status was my biggest achievement at that point, and two years later, I reached a bigger achievement- Big Japan Pro-Wrestling. Along with working for them as a columnist and an Administrator for their Facebook page, I helped bring Big Japan Pro-Wrestling together with Combat Zone Wrestling to form a working relationship after a previous working relationship between the two promotions had fallen apart. This new working relationship led to Big Japan Pro-Wrestling having its first event in the United States.

In October 2009, I assisted publicity & promotions company MGM Management with the HULKAMANIA- Let the Battle Begin tour by distributing their press release to pro-wrestling news sites that are popular with Australian fans, and conducting an interview with Solofa Fatu Jr. (better known as, "Rikishi"). Also, in 2012, I wrote a number of columns for Women Superstars United, which was known as Women Superstars Uncensored at the time.

In May 2018 I did social media for Great North Wrestling.

In April and May 2021, I did blogging and social media for Kyushu Pro Wrestling. During that time, the promotion gained 220 new subscribers and 52,746 new views on its official YouTube channel.

Recently, I have done blogging and social media for Yanagase Pro Wrestling. Since the time I began writing for them, Yanagase Pro Wrestling has their anniversary events at a venue where they have had 300 fans. All previous Yanagase Pro Wrestling events took place at a 50-seat venue.

I have also recently written for the China-based Middle Kingdom Wrestling in a publicist capacity. My work is an essential piece in the multilingual activation, with it being adapted to traditional Chinese for readers in China. I am the first native English writer to have written for a Chinese wrestling organization in history.

In 2019, I began writing for Michinoku Pro Wrestling, in charge of international wrestling as its International Officer. Since the time that I began writing for them, Michinoku Pro stopped choosing Shin-Kiba 1st Ring for its Tokyo events and began focusing on the much larger Korakuen Hall for its Tokyo appearances. The Korakuen Hall is known as a place where many historical moments in the Japanese pro-wrestling scene have occurred. It's to Japan what Madison Square Garden is to the pro-wrestling scene in the United States. Michinoku Pro had a sellout, standing-room-only event on December 13, 2019 at the Korakuen Hall. The event had an attendance of 1,890. That was the highest reported attendance at the Korakuen Hall to date for a pro-wrestling event since April 2015.

In addition, I have blogged for the Allied Independent Wrestling Federations.

My articles, "A Look at the History and Future of WOW", "Will WOW Go From Las Vegas Residency to an Even Higher Level?", and "How WOW’s 'Human First' Digital Strategy Works in 2026" were endorsed by WOW - Women Of Wrestling on social media in August 2025, October 2025, and June 2026, respectively. In May 2026, my article, "An Education on The Enlightened: WOW's Psychological Supergroup," was endorsed on social media by the group's founder, Samantha Smart, which was followed by an exclusive Q&A with her, which she shared on social media. My articles, "WOW Superhero Spotlight: Jessie Jones & Big Rig Betty - Southern Attitude", "WOW Superhero Spotlight: Gabriella Cruz - A Brazilian Bombshell With Lucha Libre Influence", "Why Florida Makes a Perfect WOW Superhero Stronghold", "Miami’s Sweet Heat on Beast Games Season 2: A Major Win for WOW", "WOW Hits the Jackpot: Women Of Wrestling Secures Season 4 & Groundbreaking Las Vegas Residency", A History of Women's Wrestling in America", "The 11 Most Must-See WOW Matches Right Now", "A Potential Game-Changer for Sophie Cunningham: The WOW Opportunity", "Independent Gaijin Dreams and the Japanese Experience of WOW's Superheroes" and, "A History of Wrestling Managers" were endorsed by WOW as well. In November 2025 and December 2025, WOW's official website saw a 122% increase in monthly visits, as my analyses initiated search traffic that the official domain then converted into brand engagement.

My article, "How World Woman Pro-Wrestling Diana Is Succeeding Globally," was endorsed by World Woman Pro-Wrestling Diana President Taishi Fuwa. I have also written event previews/wrestler spotlights and done social media for Diana.

Many of my articles have been cited as sources in online encyclopedias Wikipedia, Grokipedia, and Hubbry entries on topics including WOW - Women Of Wrestling, the Global Wrestling Federation (GWF), Michinoku Pro Wrestling, Kyushu Pro-Wrestling, MLW, 3PW, Japan's MMA business, WWE house shows from a business perspective, Right to Censor, the York Foundation, the history of wrestling commentary, Hisashi Shinma as WWE President, the true power of joshi puroresu, the history of wrestling in South Carolina, Alex Shelley, Mad Man Pondo, Luna Vachon, Brandi Alexander, the early history of WWE video games, WWE Raw on Netflix, Strong Style Pro Wrestling, and more.

My analysis of WWE Superstar Natalya representing the partnership between WWE and the NWA was cited as an authoritative industry source by global talent and entertainment agency MN2S on her official commercial booking profile, highlighting her crossover appeal and brand partnership potential.

My articles have been used in research. My 2013 interviews with the original cast of GLOW (Gorgeous Ladies of Wrestling) served as a primary historical resource for The Telegraph in their coverage of the true stories behind the hit Netflix series. My news article on the viral incident between wrestler SykoStu and Raja Jackon was used as a resource by LowickMMA in their coverage of the incident. Also, my article on the evolution of social media in professional wrestling was cited in an Indiana University thesis submitted by a student to the faculty of the Graduate School in partial fulfillment of the requirements for the degree Master of Interdisciplinary Studies in the School of Social Sciences.

My work has been used as a resource on learning platforms. My ebook "The Business Side of Wrestling: A Look Behind the Curtain" has been available for lending internationally, across two major library systems: CLEVNET Library in Ohio and Dubai Public Library in the Middle East. My article, "The History of American Wrestling," has been used in Google Classroom by an educator.

In July 2025, I developed the core corporate communications and original strategic press release for the founding team of youth sports platform True Lacrosse announcing their strategic partnership with the incoming Private Equity partner, TZP Group, launching the new national platform, True Sports. The final deliverables were used as the basis and foundation for the final, official, public-facing, published corporate release and announcement. The document passed final approval by the founders and TZP Group.

After living in Japan for ten years and writing English content for Asian companies during that time, I am currently based in the US and open to new writing opportunities in the US, Japan, and globally, from event previews & results reports, to press releases, to wrestler spotlights & social media. I offer sponsored content and an international audience. Check out my samples and see how I can take your brand to the next level:
https://harold-williams.com/2012/05/samples-of-my-work.html


This blog is aggregated by Google News and NewsBreak, potentially putting its content in front of over 50 million monthly active users on NewsBreak alone, while Google News has hundreds of millions of monthly visits.

My platform averages over 300,000 monthly impressions across the digital ecosystem. This includes direct traffic, high-authority visibility on Google, Gemini, Bing, Copilot, ChatGPT, Yahoo, Yandex, DuckDuckGo, Ecosia, Perplexity, Qwant, and shaadbin, as well as significant engagement from networks like YouTube, Facebook, LinkedIn, X, Reddit, and Threads.

Project rates typically start at $500 depending on scope and turnaround. info@harold-williams.com


I graduated from university with a major in Business and a minor in Computer Applications, which makes me an asset not only as a writer but in a business and technological capacity as well.

I am also a technology writer specializing in AI, VR, AR, NFTs, 5G, Web3, streaming, and the metaverse in the context of wrestling. My insights on this frontier have been recognized by wrestling-related outlets, including Fightful, which cited my deep dive into specific applications of AI in wrestling as a key resource in an article.

I am a subject matter expert in the business side of Japan's MMA, baseball, soccer/football, lacrosse, and other sports.

In addition, I am working for TELUS Digital as an Online Data Analyst, developing and improving AI models by contributing data, assessments, and insights via writing and data collection/annotation/labeling.

Get an audio summary of my skills and experience below:



Tuesday, November 10, 2026

Samples of My Work

Strategic communications consultant in the sports, entertainment, technology, and advertising industries.


For inquiries, email info@harold-williams.com | Project rates typically start at $500 depending on scope and turnaround

I am open to new writing opportunities:

- Articles
- Promotional writing
- Press releases
- Technology writing
- News
- Creative writing
- Website content

I offer:
- Sponsored content & event coverage
- Social media promotion
- International audience




ARTICLES

Exclusive Q&A with WOW group The Enlightened founder Samantha Smart (shared by Samantha Smart)
https://www.harold-williams.com/2026/05/exclusive-q-inside-mind-of-iq-superior.html

Article about the history of Michinoku Pro Wrestling endorsed by Michinoku Pro Wrestling founder The Great Sasuke)
https://www.harold-williams.com/2023/08/the-30-year-history-of-michinoku-pro.html



PRESS RELEASES

Press release (written as a ghostwriter) for youth sports platform True Lacrosse / True Sports, and approved by its Private Equity partner, TZP Group
https://www.tzpgroup.com/images/news/pdf/TZP%20-%20True%20Lacrosse%20-%20Press%20Release%20(10.07.2025).pdf

Press release for Middle Kingdom Wrestling
https://www.harold-williams.com/2023/02/middle-kingdom-wrestling-and-hong-kong.html



TECHNOLOGY WRITING

Blog post about how modern wrestling has evolved into a global digital phenomenon
https://www.harold-williams.com/2026/02/the-digital-ring-recreating-wrestling.html

Global wrestling streaming guide for TV, desktop, and mobile
https://www.harold-williams.com/2025/11/the-ultimate-global-wrestling-streaming.html



EVENT PREVIEWS

English blog post for Michinoku Pro Wrestling (event preview)
https://www.harold-williams.com/2024/03/michinoku-propreview-31724-musashi.html

English blog post for World Woman Pro-Wrestling Diana (event preview)
https://www.harold-williams.com/2026/07/diana-live-world-woman-pro-wrestling.html



RESULTS REPORTS

English blog post for Michinoku Pro Wrestling (event results)
https://www.harold-williams.com/2022/12/michinoku-pro-results-2022-tokyo.html

English blog post for Michinoku Pro Wrestling (event results)
https://www.harold-williams.com/2019/12/michinoku-proresults-tokyo-conference.html



NEWS ARTICLES

News article about WWE's SmackDown going to USA, Raw and NXT leaving USA (2023)
https://www.harold-williams.com/2023/10/smackdown-to-usa-raw-and-nxt-to-leave.html

News artcle about WWE's historic return to Japan (2024)
https://www.harold-williams.com/2024/05/wwes-historic-return-to-japan-this-july.html



REVIEWS

Review of games section of MortgageCalculator.com
https://www.harold-williams.com/2023/02/animation-based-games.html

Review of online games website Solitaire.org
https://www.harold-williams.com/2023/01/more-online-games-for-studying-english.html



COLUMNS

Big Japan Pro-Wrestling English website column
https://web.archive.org/web/20191201061554/http://bjw-usa-news.blog.players.tv/category/725806-1.html

1PW column 2005 sample
https://web.archive.org/web/20050725073420/http://www.1p-w.com/inside.html



CREATIVE WRITING

Blog post featuring my idea for a contemporary take on the York Foundation
https://www.harold-williams.com/2025/03/the-voice-of-order-leading-algorithm.html



SOCIAL MEDIA

Social media for World Woman Pro-Wrestling Diana
https://x.com/HWilliams13/status/2073610343914357131

Social media for World Woman Pro-Wrestling Diana
https://x.com/HWilliams13/status/2073391471768601014

Get an audio summary of my skills and experience below:



For inquiries, email info@harold-williams.com | Project rates typically start at $500 depending on scope and turnaround

How to Build a Media Strategy for the Pro-Wrestling Industry

In pro-wrestling, having a memorable character is as important as in-ring prowess, and developing strong mic skills to deliver compelling promos engages the audience directly. But just as important is knowing how to use tech tools to build a personal brand and connect directly with fans outside of the ring.

In the past, wrestlers relied on traditional media and word-of-mouth to build a following, and were limited to interacting with fans at live events. Meanwhile, many promoters have been satisfied with posting flyers and assuming that fans will happen to stumble upon their upcoming event, and they become surprised when they add to the list of promotions that are shutting down. Today, they can use technology to build a media and social strategy that creates a loyal following and creates a sense of community that surpasses the traditional wrestling experience.

Whether you're a performer trying to build your brand or a promoter looking to expand your promotion's footprint, here is how to build a low-overhead, high-impact digital media strategy.

Kayfabe 2.0

Social media can be used to create mystery (an appealing angle in itself) and blur the lines between a work and a shoot. This can add a layer of intrigue and realism to storylines. Plus, social media allows for real-time storytelling, where events unfold as they happen, creating a sense of excitement and urgency. In addition, social media can bring the fans into the action and make them feel as if they are a part of the show. And by creating digital cliffhangers on social media, promotions can drive a measurable increase in livestream viewership and ticket sales, as fans feel they must see the resolution of a feud that started in their feed.

If you're a performer, blurring the lines between reality and performance would drive social engagement. And so that you don't miss out on opportunities for mainstream media appearances or non-wrestling-related collaborations that you would get by being yourself, use different social media platforms for different purposes- for your persona and another where you are out of character:

- X: The "War Zone" - Perfect for aggressive promos and worked shoots to build immediate heat.

- Facebook: The "Real Me" - Where the wrestler can be out of character, since Facebook is primarily for staying connected with friends and family.

- Instagram: The "Lifestyle" - Blending the character with a high-production look for highly organized, visual storytelling that can make them look like a star.

- TikTok: The "Behind the Scenes" - Where the performer can experiment and express themselves through humor and training montages.

- Threads: The "Direct Engagement" - Building a community through text-based discussions and interactions in real-time.

Also keep in mind that promoters want wrestlers to provide promotional efforts, especially with a show approaching. Plus, informing your followers on X and Facebook of ALL of your upcoming appearances would benefit you just as much as it would benefit the promotions.

Streaming

Streaming services also offer a powerful tool for wrestlers to build their brand, showcase their skills globally, connect with fans, and even generate income. Meanwhile, a promotion should utilize a streaming service for live streaming events, creating on-demand content, or building a subscription-based service. This allows a promotion to reach fans that are not able to attend live events. For example, a promotion might livestream their shows on Twitch and offer a subscription-based service that gives access to a library of past shows. And be sure to use the best practices so that you deliver a professional and engaging experience.

Owned Digital Assets

Social media is rented land and a toxic trap that thrives on quick, often negative engagement that buries informative, high-value content like a link to an article, news/information about a promotion, information about an upcoming show, a promotion's DVDs, venue logistics, etc.; This is why, although you should leverage social media, you should use a high-ranking global platform to create strategic event previews for the wrestling shows. On that platform, create high-impact brand analysis to make the promotion appear bigger than it actually is- framing the promotion through a business lens would position it as a premier destination. Having search authority that makes a promotion look like an international property online psychologically affects fans (and sponsors) by making them treat it like one. And by funneling active search traffic from fans looking for a specific style of wrestling product directly to the promotion's pages, a measurable ROI would be created.

On your promotion's platform, document its history, and milestones for the promotion and its talent. High-quality, comprehensive reference pieces build compound interest over time. Instead of constantly producing new short-lived posts, invest in foundational resources that accumulate backlinks, social shares, and steady search traffic over 12 months. Standard content marketing models often focus heavily on first-week views. However, search engine algorithms require time to index, analyze user engagement, and establish topic authority.

Pro-wrestlers should have their own website for bookings. Your website could feature an introduction of yourself and your character, information regarding what promotion(s) you have wrestled in, pictures of yourself, and video(s) of you, which could be shown when you contact a promotion. If you need help finding & reaching out to promotions, or promoting yourself, contact me at info@harold-williams.com

Also, if you are an independent wrestler, use platforms like Pro Wrestling Tees to design and sell unique apparel. This creates a direct connection with fans and can generate major revenue. For example, if you have a popular catchphrase or had an in-ring moment, you can create a T-shirt based on that and sell it online. This will allow you to possibly make a larger profit than you would working with a larger promotion.

Build Local Relationships and Network

Wrestlers should go to independent wrestling shows in their area to network with promoters, wrestlers, and other industry professionals. This will increase your chances of getting booked on wrestling shows. If you are struggling to get booked on wrestling shows, I can help you find and reach out to promotions, as well as help you use social media to promote yourself. Contact me at info@harold-williams.com



After booking a wrestler for an event, promoters should request that they inform their followers of their upcoming appearances. Cross-promote your events and merchandise with other promoters to reach a wider audience- a wrestling writer can help you build these relationships. Also, along with trying to secure sponsorships, partner with local venues and local businesses to publicize your events, expand your reach to established local audiences, and cut costs. Plus, when a promotion highlights businesses, it proves to its audience that the promotion is supported by the community. This increases the fans' respect for the promotion.

Platforms like Patreon and Kickstarter allow independent promotions to raise funds for events, tours, and projects. Fans can directly support their favorite promotions, providing financial assistance. For instance, a promotion might use Kickstarter to fund a special event or tour, or to purchase new production equipment. This model relies on building a strong community and offering exclusive rewards to supporters. For example, a promotion using Kickstarter to fund a tour might offer rewards like exclusive merchandise or meet-and-greets to backers.

To further understand the intricate strategies and detailed business principles that power this interesting industry, explore e-book/audiobook, "The Business Side of Wrestling: A Look Behind the Curtain". It's a comprehensive examination of the professional wrestling industry's business aspects, including key revenue streams, unique challenges and opportunities faced by independent wrestling organizations, talent relations, future trends, and an analysis of the global strategies of WWE and the rise of AEW.



Building a digital presence isn't only about posting consistently; it's about posting with intent. When a pro-wrestling character, their mic execution, and a promotion's media strategy all move in the same forward direction, a product is built that commands dollars.

Thursday, November 5, 2026

How Specialization and In-Depth Analysis Reverse Google Traffic Decline

Last month, I explained why only your organic Google Search traffic is declining, breaking down how Google filters clicks. I also stated that a decrease in Google referral traffic while experiencing overall rising traffic via other search engines is proof that the search engine landscape has changed, and that by specializing your content, you can adapt to these changes and keep your website relevant in the website traffic ecosystem.

Currently, the majority of my most viewed blog posts of the past 12 months are ones that I published since that post, and over the past 30 days, my Google Search traffic has increased. One of the reasons why is that while Google’s AI displays answers to questions at the top of Google's search results page, specialization connects with my audience, and in-depth analysis forces Google's AI system to rely on and feature my platform as a primary source.

AI Overviews Fail at Complex, Specialized Topics

AI Overviews are written in a generalist style. For example, if a reader searches "How does syndication work for wrestling promotions?" AI Overview gives a broad summary of what syndication is and how it was used historically from the 1940s to 1980s. Meanwhile, my piece on syndication breaks down how TV syndication functions, from barter agreements and time-buys to free ad-supported streaming television (FAST) distribution.

If a pro-wrestling promoter who is interested in TV syndication searches "What is the difference between barter and time-buy in wrestling?", AI Overview simply gives the definitions of barter and time-buy. However, promoters and industry insiders are not looking for a 50-word AI summary. My piece on barter vs. time-buy gives guidance that would help a promoter make a business decision.

In my article on how joshi & regional Japanese independent pro-wrestling promotions build direct loyalty, I provided detail by leveraging my background in Japan and being the International Officer of Michinoku Pro and a strategic contributor for World Woman Pro-Wrestling Diana, something that algorithms cannot replicate. Rather than giving a vague overview of the subject, I gave a breakdown of merchandise sales, dedicated wrestling platforms (like Diana Live) & low-cost live infrastructure, fan clubs (like Dear's and Tamakome Club), and sponsorships and connecting with communities- much more than the recycled web text that AI Overview would provide.

My look at wrestling’s Halloween traditions draws strong viewership because of its deep analyses and historical retrospectives of 1985 Saturday Night's Main Event Halloween Celebration, WCW Halloween Havoc, OVW Hell Night, VKF Halloween Havoc, NXT Halloween Havoc, and Deathmatch Downunder via Tiger Driver/Halloween- this is something that AI aggregators like AI Overview, with its automated search snippets, cannot replicate.

My article about how pro-wrestling companies navigate Q4 secures high views because it addresses a highly specialized pro-wrestling industry topic- the significance of revenue, free agency, and ratings during the most important operational period in the business calendar: Q4 (fourth quarter). AI Overview cannot thoroughly answer questions about this topic- considering the article to be an authoritative resource worth featuring, it directs readers seeking detailed insights, industry analysis, or specific insider breakdowns to click through to the article for the actual data. This means that AI Overview is actually helping me gain traffic.



My article about how brands can optimize their content and SEO strategy during Q4 has a high number of views because it focuses heavily on cornerstone and long-tail evergreen content. While AI Overview summarizes trends that will only work short-term, my article focuses on optimizing content and SEO strategy in ways that will benefit a platform long-term.

While AI Overviews give a generic summary about Halloween trees in Japan, my piece on the subject attracts many views because it explores a unique, interesting, and little-known aspect of a Halloween in Japan that AI models do not fully grasp. Instead of my piece being something that AI Overview can pull an answer from and display to users in real time, my article incorporates first-hand knowledge, personal perspective, and original analysis.

The Power of In-Depth Analysis

Where appropriate, I interlink to a page for in-depth analysis of another specialized topic. For example, my piece on syndication interlinks to my piece on why American wrestling promoters misunderstand the Japanese TV model, which signals to Google's crawler that my domain holds comprehensive topical authority across the entire subject area. My article about how brands can optimize their content and SEO strategy during Q4 interlinks to my piece on what Necro Butcher’s WWE legends deal proves, as an example of quality content published during Q4. This way, instead of going back to the search results, the reader will further explore my platform, increasing dwell time and views.

Turning Organic Discovery Into Direct Audience Loyalty

If you make a connection with your audience via specialization, they won't only read an article when it appears in a search result- they will visit your platform directly because they will recognize your platform as the place to get what you provide. My platform is not a media outlet designed to break news; it presents analysis of the business side of the professional wrestling industry and highlights many of the promotions and topics that media outlets rarely cover, if ever. And most importantly, I do it with quality content. That is why the majority of my traffic is direct, with my direct traffic growing at a faster rate than my organic social traffic.

The key to reversing Google traffic decline is to stand out the same way that someone does in a crowded room- not by being bigger, louder, or flashier than everyone else, but by providing what everyone else in the room doesn't. By focusing on specialization, in-depth analysis or original content, and authoritative writing, you can reverse the decline while establishing long-term search authority.

Sunday, November 1, 2026

Advertising & Partnership Opportunities



Reach a dedicated, international audience of wrestling promoters, industry insiders, and fans/professionals interested in the wrestling industry and Japan's sports business.

Harold-Williams.com is dedicated to pro-wrestling, as well as the business side of combat sports and non-combat sports in Japan. In addition, the blog covers technology in the context of wrestling, and AI in general. I provide information and in-depth analysis on topics ranging from shows/events to business strategies and marketing to contract negotiations and career management. Direct banner placements offer clean, highly targeted visibility without intrusive pop-ups or low-quality ad network clutter.

Audience & Platform Reach

- Audience Profile: Promoters, digital media analysts, industry executives, wrestling journalists, and dedicated international fans (primary demographic is age 18–24).

- Traffic & Engagement: Readership with active engagement across North American, European, Asian, and South American markets.

- Content Quality: Brand-safe, professional, and well-indexed platform maintaining strict standards for sponsors and advertisers.

Banner Ad Specs & Placements

All ad units are placed prominently in the main right-hand sidebar and displayed consistently on the main page and next to individual article posts.

Format: Medium Rectangle
Dimensions: 300 × 250 px
Location: Top/Mid Right Sidebar
Ideal For: Event flyers, wrestling schools, digital tools
Monthly Rate: $35 / mo

Format: Square Banner
Dimensions: 250 × 250 px
Location: Mid Right Sidebar
Ideal For: Brand logos, merchandise, podcasts
Monthly Rate: $25 / mo

Format: Wide Skyscraper
Dimensions: 300 × 600 px
Location: Premium Right Sidebar
Ideal For: Major event promotions, iPPV/streaming, books
Monthly Rate: $60 / mo

Discounted quarterly billing (3 months) is available upon request.

Advertising Guidelines & Terms

- Format Requirement: Submissions must be .png, .jpg, or static .gif files delivered at the exact pixel dimensions specified above.

- Payment Term: Invoices/agreements are processed electronically, and banner spots go live within 24–48 hours of asset approval and cleared payment.

Reserve Your Ad Space

For reservations or inquiries, contact me at info@harold-williams.com

Considering Starting a Blog? Don't Wait- Just Start



There is a common trap that catches almost everyone who thinks about starting a blog: delay. They decide they want to write, but instead of writing, they spend days testing content management systems. Then they spend a week looking at custom themes, trying out color combinations, adjusting font sizes, and wanting their site's layout to be perfect. After all that, they might move on to researching plugins or debating whether they should start their blog on a hosted CMS (content management system), a newsletter platform, or an online publishing platform. By this point, they're mentally exhausted and lose interest in having a blog without ever publishing a post.

If you've been waiting for the "right" time or the "perfect" setup before writing your first post, the truth is that you don't need to make starting a blog a complicated process. You just need to start writing.

When most people think about the concept of starting a blog, they imagine something similar to an extensive website design project- website building tools, weeks of design choices, and DNS settings before they can post. But it doesn't have to be that way.

I use a CMS named Blogger, which provides me with a simple, structured, and low-maintenance framework. Blogger was established in 1999 and was designed to be simple to manage so that users can focus on writing- it's basically a blank digital canvas waiting for text. The technical infrastructure required is already set up; it can be configured in less than a day, and it's completely free. The only thing that I have to pay for is my domain name annually- no monthly subscriptions or expensive hosting packages.

I format my posts using HTML, but you don't need to know HTML to use Blogger. The CMS provides a built-in editor, which means you can utilize Blogger no matter what your computer literacy level is.

Your first post matters more than your layout- how your site looks is not what will bring readers back; your ideas and perspectives will. After you publish your first post, you will go from being someone who wants to blog to someone who is blogging. Your focus will shift from site administration to content creation.

Many people delay starting a blog because they assume video websites, social media platforms, and AI have made traditional written websites obsolete. However, blogs remain highly relevant because they can be an authoritative resource that search engines and AI assistants consider worth featuring. This year is my blog's highest-viewed year since launching in 2012. And while the visibility lifespan of videos can peak within days or a few weeks, these blog posts are amongst my most viewed posts of the past 12 months, and they were published over a year ago:
A History of Women's Wrestling in America
The 30 Year History of Michinoku Pro
A History of Japanese Professional Wrestling (Puroresu)
The History of BJW: Japan's Longest-Running Hardcore / Deathmatch Wrestling Promotion
Japan's MMA Business: A Once-Dominant Force Looking to Regain Its Stride
Comparing the Booking Strategies of WWE and AEW
Beyond WWE: Asuka, IYO SKY, and a Complicated Friendship
The History of Wrestling in North Carolina
Remembering the Global Wrestling Federation (GWF)
The History of Women's Wrestling in Japan
How to Write a Compelling Wrestling Storyline
Independent Wrestling's Secret Weapon: Tech Tools You Need to Know
The Early History of WWE Video Games, Part 2

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Friday, October 30, 2026

How Joshi & Regional Japanese Independent Pro-Wrestling Promotions Build Direct Loyalty

In American professional wrestling, success is traditionally measured through things such as television ratings, venue attendance, and rights fees- which is why American wrestling promoters misunderstand the Japanese TV model.

Meanwhile in Japan, joshi and regional independent pro-wrestling promotions (like World Woman Pro-Wrestling Diana and Michinoku Pro) have perfected an alternative economic model, where the focus is on things such as fan interaction and engagement, dedicated wrestling platforms, and connecting with communities. For American promotions that don't have major national cable deals like AEW's agreement with Warner Bros. Discovery networks, or multi-platform domination like WWE, these Japanese promotions prove sustainable brand equity can be built without them.

Merchandise Sales

The revenue model for Japanese promotions is optimized around live events, where merchandise tables are utilized as meet-and-greet areas. For joshi and regional independent pro-wrestling promotions, merchandise sales are not only extra money, but they are also the primary, immediate revenue stream that makes an event more profitable. For the wrestlers themselves, a part of their pay involves their ability to sell inventory at the merchandise table. For independent wrestlers, merchandise sales are the most immediate form of revenue, functioning as a kind of face-to-face selling performance bonus that instantly validates their connection with the audience. The charm, efficiency, and strategic planning applied to the merchandise table as the wrestler meets fans and sells inventory translates into additional income for talent. There is an emphasis on programs, calendars, photobooks, and post-match photograph opportunities. Not only are these merchandise experiences financially beneficial for the promotion and the wrestlers, but it also allows the fan to look at their favorite pro-wrestler in person and interact with them eye to eye- that is a fan who will be one of the first to buy a ticket to the next event.

Dedicated Wrestling Platforms & Low-Cost Live Infrastructure

In America, television deals have become continuously more lucrative for major promotions, providing significant revenue. Contracts with television networks and cable television channels provide guaranteed, multi-million-dollar annual recurring revenue; therefore, the promotions invest heavily in custom SVOD apps and/or expensive broadcast production. As I noted in my recent blog post about how Japanese wrestling promotions operate differently from American promotions, Japanese promotions use streaming and digital pay-per-views as a way to monetize their live events directly, and many of them leverage flexible, low-overhead digital streaming tools.

Diana's own live streaming service, Diana Live, uses standard video players, and the promotion keeps its technology costs very low and efficiency high by sharing its streaming system with another company, rather than building an expensive custom website from scratch. As a result, fans are able to watch live broadcasts of events featuring a mix of legends and new-generation talent from Japan, while Diana monetizes and avoids costly tech-development bills and satellite/distribution costs.



Fan Clubs

A fundamental pillar of stability for Japanese promotions is the fan club system. Rather than only relying on unpredictable month-to-month ticket sales, fan clubs can create repeat attendees to live events. And the recurring revenue from fan club memberships provides promotions with a financial safety net, offsetting venue rental costs and talent guarantees before ticket gates even open.

Diana operates a supporter fan club called Dear's. Members of the club receive exclusive perks, including early entry privileges for home matches and ticket discounts.

Michinoku Pro has the Tamakome Club, a fan club for MIRAI, a former Wonder Of Stardom Champion and the sole female wrestler on the Michinoku Pro roster. The top tier fan club memberships plan includes posts, group chats, match broadcasts, a streaming archive, and more.



Sponsorships and Connecting With Communities

Businesses, restaurants, and city partners frequently sponsor individual matches, venue banners, or wrestler gear in exchange for direct access to the promotion's dedicated fanbase. For example, a regional business might present the winner(s) of the main event of a Diana show with a customized victory prize banner. When a promotion highlights businesses and restaurants through in-ring prize presentations and banners, it proves to its audience that the promotion is supported by the community. This increases the fans' respect for the promotion, and the promotion securing victory prizes and having corporate backing elevates the promotion's image and brand recognition, which signals to the fanbase that the promotion is worth the fans' continued passion and financial investment.



Diana promotes business partnership programs with overseas organizations with the aim of establishing a women's professional wrestling culture, primarily in the Asian region, and developing wrestlers and expanding the fan base. It includes fostering and developing a women's professional wrestling culture rooted in local communities and expanding the fan community through joint events and opportunities for fans to interact with wrestlers.

Under the leadership of Jinsei Shinzaki and The Great Sasuke, Michinoku Pro is a community-based promotion, staying true to its mission of bringing pro-wrestling to founder Sasuke's hometown of Iwate. The company primarily has events in the Tōhoku region, and many of the shows feature matches that are not seen anywhere else in the country, including Tohoku Junior Heavyweight Championship (the top championship in the company) matches. The loyal Japanese wrestling fanbase has a deep connection to its homegrown promotions and traditions.



In the Japanese pro-wrestling industry, television is used to drive ticket sales instead of as a primary revenue source, the shows existing to present fast-paced, exciting, and unpredictable in-ring action that compels fans to buy tickets to a show. By leveraging a mix of merchandise sales, dedicated wrestling platforms at low cost, fan clubs, and connection with the community, promotions can build a profitable, self-sustaining system.