The Evolution of Wrestling Attire

Professional wrestling is a spectacle, a captivating blend of athleticism and showmanship. But beyond the action and the drama, there's another element that plays an important role in shaping the wrestlers' personas and enhancing the overall performance: their attire. From the trunks and one-piece athletic wear to the fancy costumes of modern wrestling, the evolution of wrestling attire is a reflection of changing times, evolving styles, and the desire to impress the audience.

In the early days of professional wrestling, attire was often basic. Men usually wore dark trunks or a singlet and black boots. Meanwhile, the women wore solid-color one-piece athletic bathing suits that prioritized coverage and freedom of movement. The focus in both cases was wearing what was needed to do their work in the ring and didn't restrict them from executing necessary athleticism. These early outfits were more about the basic requirements of professional wrestling, and less about character expression.

As wrestling grew in popularity and began to embrace showmanship elements, so too did the wrestlers' attire, with both male and female performers exploring new visual avenues. The wrestlers' personas and presentation became more important. This marked the beginning of wrestling attire as a form of self-expression, allowing wrestlers to develop unique looks that helped them stand out from the crowd and connect with the evolving expectations of the fanbase. Also, wrestlers began to understand that along with their appearance potentially being just as impactful as their in-ring skills in creating a connection with the audience, their attire could be used as another tool to develop unique identities.

Some wrestlers that were supposed to have a powerful presence wore leather or heavier fabrics, while those emphasizing speed & agility tended to wear spandex, which stretched and had a sheen. The introduction of more durable and decorative synthetics also enabled wrestlers to represent more complex concepts, with patterns and vibrant colors becoming increasingly common as a way to visually communicate their unique identities to the audience.

By the late 1990s and early 2000s, the emphasis on having a distinct and visually impactful look remained strong, while wrestlers started wearing revealing designs or attire that strongly reflected a wrestler's specific character and attitude. It was an era with its own unique style.

Today, flashy and distinctive ring gear is fundamental in professional wrestling. It can have bright colors and sparkle, but it also includes unique designs, high-fashion influences, character-specific elements, and even intentionally conservative but notable looks. Wrestlers use their gear as a key part of their branding.

It's worth mentioning that today, it's an established tradition in the Japanese wrestling scene for male rookie wrestlers to wear plain black trunks and black boots. This simple and uniform attire serves as a clear visual marker of their trainee status, emphasizing their need to focus on mastering the fundamentals of wrestling without any distractions of elaborate gear. It symbolizes discipline, humbleness, and respect for the traditions of puroresu and their seniors, highlighting that they must first prove their skills before earning the right to detailed and personalized ring attire as they progress in their careers. Meanwhile, female rookie wrestlers typically wear simpler and less fancy gear compared to more established wrestlers, instead wearing basic wrestling trunks or shorts and a simple top or singlet, with the main focus being on having gear that is comfortable and enables them to wrestle with a full range of motion. In both cases, they earn the right to more elaborate gear as they climb the ranks.

An example of this is Manami, whose wrestling gear showcases a clear change from a more traditional rookie style to a personalized presentation. When she began her career in Sendai Girls back in 2017, Manami wore a black & gold singlet.

Later, after winning the Sendai Girls Junior Championship, Manami began displaying a more individualized look, wearing different styles of attire that featured blue & black with eye-catching designs. This change suggests a growth in her character and confidence as a performer, reflected in a more elaborate and individualized ring presence.

The evolution of wrestling attire reflects changes in norms and fashion trends, impacting how both men and women presented themselves in the ring. As society became more accepting of diverse forms of self-expression, wrestling attire followed suit. Wrestlers began to push boundaries, experimenting with outfits. This evolution also saw the creation of specialized costume designers who catered specifically to the needs and creative visions of professional wrestlers. The best-known example is Sandra Gray, who has worked for both WWE and AEW during her career.

Wrestling attire is a diverse and dynamic landscape for all who step into the squared circle. From the classic trunks and boots, and the earlier athletic one-pieces, to the detailed costumes and accessories, wrestlers use their attire to express themselves, enhance their characters, and connect with their fans. It's a major part of the overall wrestling experience, a visual spectacle that adds another layer of excitement and entertainment to the matches. The evolution of wrestling attire is a testament to the creativity and artistry of the performers, a reflection of changing times, and a vital factor in the ongoing spectacle that is professional wrestling, a tapestry woven by the threads of countless individual styles and expressions.

Attention Women's Wrestling/MMA/Boxing Promotions: TV Networks Are Looking for You!

The combat sports and entertainment industries are evolving, and one trend is the rising popularity and increasing demand for female-oriented competition. From the athleticism of women's wrestling to the vicious battles of women's MMA and the strategic intensity of women's boxing, audiences are enthused like never before. And now, television networks are taking notice, actively seeking engaging female-focused content to captivate their viewers.

There was a period when female-oriented combat sports were presented as novelty acts. Times have changed, as they are now taken more seriously and given the respect they have earned. The talent and dedication of women's wrestling, MMA, and boxing are drawing in a diverse and enthusiastic fanbase, and television networks are recognizing the huge potential.

I've learned firsthand that networks are actively scouting for high-quality, female-based competition that can deliver viewership and excitement- and recent data shows a clear upward trend in audience engagement for these types of events. The appetite is there, and the platform is waiting. If you have a promotion showcasing the talent within women's wrestling, the hard-hitting action of women's MMA, or the skillful displays of women's boxing, now is the time to seize this opportunity.

Television provides an excellent platform to reach millions of potential new fans who might not be aware of your events or athletes. A TV deal elevates your promotion's image and brand recognition, attracting more talent, sponsors, and media attention. Television partnerships can unlock significant new revenue streams through broadcast fees, advertising revenue shares, and increased merchandise sales. Increased exposure on a larger platform can elevate the profiles of your athletes, attracting more opportunities for them and further boosting your promotion.

Are you ready for the spotlight? If your women's wrestling, MMA, or boxing promotion has consistent event schedules, an established talent roster, delivers exciting events and has video to show it, has a dedicated and growing fanbase, and is a product that is ready for a wider audience, I want to hear from you. I have a deep understanding of the combat sports landscape and the changing needs of television networks, and I can introduce your product to them as I bridge the gap, connecting your promotion with the broadcast opportunities that can take your product to the next level.

Don't let this opportunity pass you by. The world is ready for more female-oriented competition. If you believe your promotion has what it takes to captivate a national or international audience, reach out today. Let's discuss how we can bring your vision to a bigger stage and deliver the action and entertainment that viewers are demanding.

Contact me at info@harold-williams.com to start the conversation.

The spotlight is waiting. Let's make sure it shines on YOU.

Comparing the Booking Strategies of WWE and AEW

Professional wrestling, at its core, is entertainment. While the athleticism and performing are important,a compelling wrestling storyline combined with character development makes fans even more engaged and invested. And behind every storyline is a booking strategy, a creative guideline that guides the direction of the promotion. Comparing the booking strategies of WWE and AEW offers an interesting glimpse into two distinct approaches to this unique form of entertainment, revealing how different philosophies contribute to the shape of the wrestling landscape.

WWE historically operated with a highly centralized and tightly controlled booking strategy under Vince McMahon. However, the creative environment has changed notably. As Chief Content Officer, Triple H oversees all aspects of WWE's creative direction. This change in leadership has reshaped the company's approach to storytelling, character development, and match presentation. Wrestlers' creative input has contributed to more compelling shows, drawing from their own experiences and perspectives. Under Triple H's leadership, WWE wrestlers now have freedom that they previously did not have. An example of increased wrestler input under Triple H is Damage CTRL. After Bayley and WWE's Creative Writing Team pitched the idea of the faction, it was turned down more than once. After Triple H gained full creative control, the faction made its debut at SummerSlam 2022.

WWE's booking has traditionally prioritized spectacle and entertainment value. Big moments, shocking surprises, and larger-than-life personas are things that WWE is known for. Storylines tend to be long-term, unfolding over weeks or even months, with a focus on building anticipation for Premium Live Events. While in-ring work is important, character development and storyline progression are also major focuses.

One of the strengths of WWE's booking strategy is its ability to create mainstream stars. The company has a proven track record of identifying and developing talent, turning them into household names that became bigger than WWE itself. However, the previously top-down approach, with centralized creative control, possibly suppressed creativity in a way. Now, the challenge lies in maintaining consistency and a clear creative vision across the large and complex WWE machine. The increased collaboration and input from more creative voices under Triple H are expected to make achieving this consistency more manageable, with multiple perspectives helping to identify any inconsistencies or plot holes in storylines that might occur.

AEW has always emphasized creative freedom, allowing wrestlers input into their characters and how they are used, embracing a collaborative and decentralized booking strategy. While Tony Khan is the ultimate authority, he works closely with the wrestlers, allowing them input into their storylines and character development. AEW (as well as WWE now) is willing to work alongside wrestlers to create mutually beneficial shows. This collaborative environment encourages creativity and gives wrestlers a noteworthy sense of ownership over their work. Wrestlers' creative input has contributed to more compelling shows, drawing from their own experiences and perspectives as they showcase their individual personalities and in-ring abilities. If a wrestler has input on the development of their character and is motivated to pitch ideas regarding upcoming matches, their morale is increased, and it is reflected in how they perform, making the show more enjoyable for fans.

AEW's booking often prioritizes in-ring work and athleticism. The promotion showcases a diverse range of wrestling styles, from high-flying artistry to demonstrations of technical skills. While storylines are a part of AEW, the company often places a stronger emphasis on showcasing the individual journeys and in-ring capabilities of its wrestlers.

One of the strengths of AEW's booking strategy is that it utilizes an understanding of fan desires, which has enabled the company to grow a loyal and passionate fan base that contributes to the electric atmosphere at their shows, creating a vibrant and energetic live event atmosphere. Meanwhile, AEW's challenge lies in allowing wrestlers to pursue their own narratives while also maintaining consistency in storytelling. Although it can be done, it is much more difficult than there being a single, unifying vision.

The contrasting booking strategies of WWE and AEW reflect two distinctive philosophies about professional wrestling. WWE concentrates on creating a highly polished and entertaining product, still prioritizing spectacle and mainstream appeal even with its changed creative structure, appealing to a broad audience, die-hard and casual wrestling fans alike. AEW, on the other hand, puts more attention on in-ring work and showcasing a variety of wrestling styles, appealing to die-hard wrestling fans.

In the end, both approaches have their strengths and weaknesses. WWE's style equipped the company to become a dominant force in sports entertainment with unparalleled mainstream success, while AEW's style led to explosive growth as it established itself as an alternative to WWE in its strive to reach the top. The ongoing dynamic between these two companies is driving innovation and pushing the boundaries of professional wrestling, both in the ring and behind the curtain.

To read more about the similarities and differences in WWE and AEW's strategies, as well as how both companies interact with the worlds of ticket sales, merchandise branding, TV rights, streaming, talent relations, technology, and more, check out my ebook/audiobook, "The Business Side of Wrestling: A Look Behind the Curtain".

Optimize Your Performance & Longevity: AI-Assisted Recovery for Pro Wrestlers

A professional wrestler's body is their instrument. They demand peak performance night after night, pushing their physical limits through rigorous training and exhausting matches. Recovery isn't just a cooldown; it's a strategic investment in their career longevity and their ability to consistently deliver their best.

On my blog, I have written about how AI is revolutionizing wrestling training and performance. My exploration of the forefront of recovery technology has led to my discovery of Recovery Systems, which is leading the way with advanced compression systems and an innovative AI Recovery Coach designed for serious athletes. A health and wellness brand that focuses on athlete recovery, healthy aging, and chronic pain/long-term illness management, Recovery Systems brings what was formerly only available in clinics into homes, and they are endorsed by world-class champions across rugby, motocross, triathlon, and marathon running.

Wrestling takes a toll on the human body, especially on the hips and glutes. Recovery Systems offers solutions that directly address these demands:

Black Max Pro | Leg Compression Boots Set: This extensive system, including the essential control unit, delivers powerful, six-chamber dynamic air compression to the entire lower body. Benefits extend from flushing lactic acid to improving circulation in the legs and even the hip flexors. Featuring customizable modes and zone control, its recovery is tailored to its user's specific needs.

Black Max Pro Hip & Glute Cuff (requires the Black Max Pro Control Unit, which comes with the Leg Compression Boots set): For focused, intensive recovery of the hips, glutes, groin, hamstring, lower back, and upper quad – areas critical for wrestling power and injury prevention. This dedicated cuff complements the leg boots for complete lower body rejuvenation.

Recovery Systems goes beyond hardware with their Recovery Insights AI Recovery Coach. By analyzing your training data, sleep patterns, heart rate variability (HRV), and even your personal feedback, this intelligent system provides personalized recommendations to optimize your recovery. Imagine having an AI-powered coach analyzing your HRV after a tough match or intense training session, suggesting the ideal compression settings and duration based on your body's specific needs to optimize recovery before your next booking. Also, the AI could track your training load and sleep patterns to predict potential overtraining and recommend proactive recovery measures using the Recovery Systems gear.


With Recovery Insights, the power of AI can be leveraged to modify recovery protocols for maximum effectiveness. By analyzing biometric data and training patterns, AI can identify wrestlers who are at risk of injury and recommend preventive measures. In the event that an injury occurs, AI can create personalized recovery plans based on the specific type of injury and the individual wrestler's physiology. During the recovery process, AI can track a wrestler's progress and adjust their rehab program as needed.

Paying attention to HRV is most important for recovery for wrestlers. It is the key indicator of how well their body can recover from the stress of training and wrestling. A decrease in HRV after a wild match or a demanding workout can signal the need to prioritize rest and recovery.

Join world champions such as professional rugby union player Lima Sopoaga, who trusts Recovery Systems for state-of-the-art recovery solutions. "Every player at the highest level of professional sports is always looking for an edge or for a 1% gain." he stated in his testimonial. "It’s the accumulation of all those 1 percenters that might get you over the line each week. I believe recovery systems fits that perfectly. In playing rugby, your body is being pushed to its limits week in week out, so to have such a quality recovery system to aid in speeding that recovery up and helping me to feel fresh for the weekend is invaluable.”

Rugby and pro-wrestling share a similarity, in that they both involve enduring constant physical full contact.

Recovery Systems and Recovery Insights will enable you to address the specific muscle groups important for your performance and longevity, and preventive, intelligent recovery is an investment in a longer, healthier, and more dominant career.

Imagine stepping into the ring night after night, knowing your body is recovering at its peak. If you are ready to revolutionize your recovery, explore the advanced, AI-assisted recovery solutions offered by Recovery Systems through my affiliate link: http://www.recoverysystemssport.com?aff=vVY7nYR0I

In addition, use the exclusive coupon code HAROW10 before proceeding to checkout.

The demands of professional wrestling require more than rest; they need skilled, targeted recovery, and Recovery Systems, with its cutting-edge compression technology and AI-supported insights, offers the top-tier solution you need to stay healthy and perform at your best. Invest in your longevity and performance- explore the AI-assisted recovery of Recovery Systems today.