According to fresh research from Riverside, an all-in-one podcast and video creation platform, WWE stands as the fourth most searched YouTube channel in the U.S. based on average monthly Google searches. This places them ahead of a number of global music sensations.
To put this into perspective, here is the Top 10, listed in order of average monthly Google searches:
1. Cocomelon: 87,607
2. MrBeast: 26,863
3. Taylor Swift: 9,828
4. WWE: 9,227
5. Dude Perfect: 4,409
6. Mark Rober: 3,101
7. Masha and The Bear: 3,045
8. Ariana Grande: 1,779
9. Vlad and Niki: 1,769
10. Billie Eilish: 1,658
While children's content (Cocomelon, Masha and The Bear, Vlad and Niki) and mega-creators like MrBeast hold the top spots, WWE's strong showing is remarkable. It highlights the sustained, passionate engagement its fanbase has with WWE's digital content.
WWE's YouTube channel isn't just a supplementary platform; it's a critical component of its global business strategy. The high search volume indicates consistent fan engagement, the power of episodic & live content, brand building & discovery, as well as a broader entertainment appeal than pure music channels.
It's also worth noting the presence of Dude Perfect, a sports and comedy group, at fifth place. This further solidifies the idea that highly engaging, personality-driven sports and entertainment content thrives on YouTube, even against traditional media giants.
As Abel Grunfeld, VP of Marketing at Riverside, notes, this data provides valuable insights for all content creators. For professional wrestling promotions, understanding these digital preferences is key to tailoring strategies that effectively reach specific audiences and, in turn, generate more revenue. The battle for eyeballs isn't only on cable or streaming services; it's intensely competitive across digital platforms, and WWE is clearly winning a significant share of that fight.
The future of professional wrestling's growth isn't only about securing the next big TV deal; it's also about leveraging social media, and understanding how online consumption drives fan interest and overall brand value.
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