The sports collectibles market continues its global expansion, with memorabilia, trading cards, and rare items commanding high prices among fans and investors. The legends and current talent in WWE and AEW are superstars of the industry, and their official merchandise and collectibles are highly in demand.
A new market analysis from Props.com ranks the most collectible names in the business, breaking down current superstars and retired legends based on live trading card listings. The findings offer compelling insight into which stars possess the most lasting and profitable market interest, regardless of their in-ring status or the era in which their career began.
The Top 20 Most Collectible Sports Entertainers: Live Listing Data (2025)
The data below represents the number of live trading card listings on eBay, providing a snapshot of market availability and current collector interest.
Rank
1- Hulk Hogan (26,307)
2- John Cena (26,096)
3- The Rock (22,298)
4- Alexa Bliss (21,242)
5- Roman Reigns (19,957)
6- Charlotte Flair (17,441)
7- The Undertaker (16,927)
8- Bayley (14,826)
9- Becky Lynch (13,464)
10- Asuka (13,123)
11- Triple H (12,076)
12- Mercedes Moné / Sasha Banks (11,969)
13- Seth Rollins (11,749)
14- Randy Orton (11,515)
15- AJ Styles (11,369)
16- Rhea Ripley (10,820)
17- The Miz (10,693)
18- Sting (10,342)
19- Liv Morgan (10,240)
20- Bianca Belair (10,186)
Key Market Takeaways
The Props.com data highlights several trends for the sports entertainment collectibles market:
The Top Tier is Timeless: Three of the most recognizable figures in sports entertainment history -Hulk Hogan, John Cena, and The Rock- are the top three in the rankings. Their collective global impact ensures a constant, high level of interest from collectors seeking a piece of cultural history, making them essential portfolio anchors.
Multi-Era Appeal: Sting’s rank at No. 18 is a powerful indicator of the market's value for a career-spanning legacy. Celebrated for his foundational work in WCW, his WWE Hall of Fame induction, and his final, undefeated in-ring run and retirement in AEW, his collectibility is a testament to his longevity, his ability to reinvent his character, and his status as a top-tier star across four decades of the industry. This multi-generational history generates immense, diverse, and unwavering collector demand across all fan bases.
The Power of the Modern Women's Wrestlers: One of the most powerful and significant insights is the incredible market strength of the female talent. Nine of the Top 20 sports entertainers are women wrestlers of the current era, a clear contrast to the past. Historically, sports entertainment cards focused almost exclusively on male wrestlers. Times have changed, and this list confirms and demonstrates the massive, proven market appeal of the women wrestlers of today, confirming their huge popularity and long-term value and collectability.
Cross-Promotional Star Power: Mercedes Moné's strong No. 12 position proves that personal star power is a fundamental driver for collectors. Her card listings -stemming largely from her previous persona- remain very valuable, demonstrating that her established individual brand and impact on the sports entertainment industry make her a major draw no matter what persona she uses or what company she is working for, not only with fans who buy event tickets, but also with card collectors. This cross-promotional popularity is a major stability factor for Moné's card values.
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