Fans desire authentic and realistic experiences that capture the excitement and drama of live wrestling, so VR/AR content must deliver a high level of visual realism (and immersive gameplay for games) to meet these expectations, giving them the "front row" experience of visuals sharp enough to see the sweat on a wrestler's brow, the heaviness of a chokeslam, and feeling the vibration of the ring, while the fan has the shared experience of feeling like they are in a crowd, even if they are in their living room. Also, fans would enjoy being active participants in the experience- VR/AR content should offer interactive features, such as virtual challenges, social interactions, and personalized content (choosing which camera angle to watch from, or perhaps they can participate in a virtual "pre-show" challenge). It should also be noted that fans are more likely to adopt VR/AR experiences if they perceive them as valuable and accessible. Lastly, Content must be engaging, entertaining, and priced reasonably.
To build a user base, it is vital to promote VR/AR experiences to specific targeted fan segments who are most likely to be interested in the technology, and highlight the unique features and benefits of these experiences to the tech-savvy early adopters in your fanbase who will be seeing the exclusive views they won't get anywhere else. Also, a key strategy would be to offer demonstrations and trials of these VR/AR experiences ("VR Stations") at live events, fan conventions, and online platforms- this would allow fans to experience the technology firsthand and understand its potential while wearing a headset for two minutes and seeing the ring from the “ringside”, “commentary desk”, “top turnbuckle”, and “overhead” perspectives. In addition, it would be a good idea to incorporate gamification elements to help keep them coming back, such as virtual challenges, and rewards/badges/spots on a global leaderboard, to incentivize fan engagement, as well as integrate social media features into VR/AR experiences, allowing fans to share their experiences, connect with friends, and participate in online communities where they can "sit" next to their friends' digital avatars and talk about the match in real-time.
To keep the audience energized, keep VR/AR experiences fresh and engaging by providing regular content updates, such as new matches, storylines, backstage segments, features, and hidden Easter eggs. Along with that, create online communities and forums where fans can discuss VR/AR experiences and connect with other fans. Host live VR/AR events (with a host or a wrestler) and interactive streams that allow those fans to participate in the action in real time in a 360-degree environment. A virtual watch party is an example.
A wrestling writer or publicist can promote VR/AR experiences to their audiences, which can help build awareness and generate excitement. If they have technical knowledge, they will be a bridge between the credibility of your product and emerging technology, promoting high-tech VR/AR features in a way that would interest pro-wrestling fans. I minored in Computer Applications in college, which enables me to be a bridge between the wrestling industry and the technology industry. I can help you promote high-tech features in a way that is appealing to a fan who is mainly interested in seeing a great event.
If you are looking for assistance in launching or promoting a VR/AR experience by someone with extensive global experience in the wrestling industry and who can also explain the value of a 3D environment to the pro-wrestling audience, let's talk. Contact me via info@harold-williams.com
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