Sunday, November 12, 2023

How Japanese Wrestling Promotions Can Learn from the WWE and Abema Partnership

The recent partnership between WWE and Abema is a big deal for the Japanese wrestling industry. It gives Japanese fans access to WWE content in a way that they never have before, Abema access to WWE's vast library of content, WWE access to Abema's large Japanese audience...and a learning experience for Japanese wrestling promotions.

That's right- if you have a Japanese wrestling promotion, there are ways to learn from the WWE and Abema partnership and grow your business. I'm a wrestling consulting expert with decades of experience in the industry, including several years working in Japan. I've helped wrestling promotions of all sizes achieve their goals, and I can help you utilize the lessons that can be learned from the WWE and Abema partnership.

Last month, I wrote about the impact of Japanese wrestling on the global wrestling scene, stating that promotions such as Yanagase Pro Wrestling broadcasts shows on TwitCasting, a livestreaming service based in Japan that has over 33 million registered users worldwide, and that as promotions in Japan increase in popularity while utilizing streaming services, they will have an impact on major promotions that are outside of Japan in the future. Now that WWE has partnered with Abema, it's time to realize the power of streaming services if you have not already done so. And just like how WWE is using a streaming service to reach the Japan audience, Japanese wrestling promotions can reach a wider audience than ever before, reaching wrestling fans all over the world with live broadcasts of shows or creating exclusive content for fans.

Abema is presenting WWE content that is tailored to the Japanese audience. Similarly, Japanese wrestling promotions can create content that is tailored to the English speaking/reading audience inside and outside of Japan, including things like English commentary, English-language social media accounts, and writing articles and blog posts in English. Several major Japanese wrestling promotions are already doing this, but it's something that a Japanese promotion of any size can do.

I can help you with everything from marketing and promotion- I have a deep understanding of the international professional wrestling market, and I can help you create and implement strategies and marketing plans that will target and resonate with fans all over the world. Additionally, I can advise you on how to create content that is tailored to all audiences.

I have a proven track record of success in helping wrestling promotions succeed for decades. Here are some examples of my work:

- I helped Big Japan Pro-Wrestling to form a working relationship with Combat Zone Wrestling. This new working relationship led to Big Japan Pro-Wrestling having its first event in the United States.
- I helped Michinoku Pro Wrestling sell out a show at the Korakuen Hall.
- I helped Kyushu Pro Wrestling gain 220 new subscribers and 52,746 new views on its official YouTube channel.
- I raised Yanagase Pro Wrestling awareness, which was followed by Yanagase Pro Wrestling announcing an event at a 600-seat venue.
- I helped Middle Kingdom Wrestling activate its multilingual marketing campaign.

The WWE and Abema partnership also gives Japanese wrestling promotions the potential to work with WWE. Although WWE has a reputation of never acknowledging or working with other promotions, WWE actually has had relationships with other promotions on many occasions, including promotions that are based in Japan. With WWE currently not having a relationship with a Japanese wrestling promotion, this is the perfect opportunity for one to cross-promote with WWE, while the company is very interested in the Japan scene. This could lead to WWE wrestlers appearing at your shows, and perhaps even your talent appearing on a WWE event if the company hosts or co-produces another event in Japan in the future.

If you're a Japanese wrestling promoter and you're looking to utilize the lessons that can be learned from the WWE and Abema partnership, I can help. Contact me today at to learn more about my services and how I can help you achieve your goals.

No comments:

Post a Comment