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Monday, November 27, 2023

Leveraging Social Media to Grow Your Wrestling Promotion's Fanbase

In today's digital age, social media is an essential tool for any business, and wrestling promotions are no exception. By using social media effectively, you can reach a wider audience, promote your events/merchandise, book talent, and engage with your fans. For example, I used social media to raise awareness of Yanagase Pro Wrestling events.

There are many benefits to using social media if you have a wrestling promotion. Social media allows promotions to connect with a global audience on an unprecedented scale (providing you with a wider audience than you could ever reach through print ads), it allows you to interact with your fans and build relationships with them to create a community of fans around your promotion, it can be used to promote your events and drive ticket sales, streaming consumption, and it helps you to build brand awareness for your promotion.



To use social media effectively for your wrestling promotion, create high-quality, interesting, and engaging content that your fans will want to see. To keep them engaged, post regularly. For example, a promotion should post on Twitter 3-5 times a day, with the purpose of the posts being to make people more aware of the promotion and what it has to offer. Some of the posts should be news/information about the promotion (including who is on the roster and why people should care), and other posts would promote the promotion's upcoming shows, DVDs, etc.



Even though what is written is important, it's very important to know which hashtags would attract your target audience. Using hashtags that are relevant to your content and your target audience will help you reach new followers, and using a mix of popular and niche hashtags will help you reach a wider audience. But keep in mind that using too many hashtags can actually decrease engagement.



I can help your company with all of that. On a side note, social media platforms are not the only place that your company can utilize. I use this blog to publish articles that not only promote a company's wrestling shows, but are also informative. Articles about wrestling companies that are informative are appealing to fans, because most fans are always interested in learning about wrestlers and companies they are not familiar with. Also, my blog is indexed on Google News, which has over 11 million visits every day. Some examples of my work are that I helped BJW (Big Japan Pro-Wrestling) as a columnist when it was one of the first Japanese wrestling companies to use social media to attract the English market outside of Japan, I helped Michinoku Pro Wrestling sell out a show at the Korakuen Hall, I helped Kyushu Pro Wrestling gain 220 new subscribers and 52,746 new views on its official YouTube channel, I raised XWA awareness when they wanted to attract the wrestling fan market outside of the UK, I raised Yanagase Pro Wrestling awareness which was followed by Yanagase Pro Wrestling announcing an event at a 600-seat venue, and I helped Middle Kingdom Wrestling activate its multilingual marketing campaign.

You can see more samples of my work here:

https://harold-williams.com/2012/12/4-reasons-why-bjw-has-survived-as-long.html

https://harold-williams.com/2022/11/michinoku-propreview-2022-tokyo.html

https://harold-williams.com/2021/04/kyushu-pro-wrestling-see-monday-night.html

I am a wrestling consultant and social media expert who has helped numerous wrestling promotions grow their fanbases and increase their ticket sales through the use of social media. I offer a variety of social media consulting services, including social media strategy development, content creation, and social media management. If you are looking for help with your social media, I am the expert you need. Contact me today to learn more about my consulting services.

By following the tips above, you can use social media to grow your wrestling promotion's fanbase and achieve your marketing goals. Are you looking for help with your social media? Contact me today at info@harold-williams.com to learn more about my consulting services. I have helped numerous wrestling promotions grow their fanbases and increase their ticket sales through the use of social media, and I am a passionate advocate for the use of social media in the wrestling industry. I believe that social media is an essential tool for any wrestling promotion that wants to be successful.

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