AR can breathe new life into traditional wrestling merchandise:
Action Figures That Come Alive: Scan an action figure with your smartphone to unlock exclusive AR content, such as wrestler videos, virtual signature moves, or interactive mini-games. Mattel (WWE's major toy partner) and other companies have explored AR integrations for action figures and trading cards. The Jurassic World Play app is an example of this- with its Dinosaur in Your World feature, you can watch a Mattel Jurassic World dinosaur appear right in front of you in AR.
T-Shirts with Dynamic Content: Wear a t-shirt that displays real-time match stats, wrestler bios, or even social media feeds related to the event.
Posters with Hidden Content: Scan a poster to reveal interviews, behind-the-scenes footage, or exclusive AR experiences. Many movie and event posters have already used AR apps to reveal trailers or bonus content when scanned, including Black Panther, Toy Story, Jurassic World, Avengers: Infinity War, Mission: Impossible, and Rogue One: A Star Wars Story.
AR enables the creation of virtual collectibles that can be collected, traded, and displayed:
Digital Trading Cards: Collect and trade digital AR trading cards featuring wrestlers, match highlights, and exclusive content. This is already happening, primarily in the form of NFTs (Non-Fungible Tokens). Best known so far have been the Topps WWE Slam digital trading card game, and Upper Deck's (under their Evolution banner) “AEW Sensations” digital trading cards, which feature three highlights from the previous week’s broadcast of “AEW Dynamite” with visual effects.
Virtual Championship Belts: Collect virtual championship belts that can be displayed in a virtual trophy room or shared with friends. WWE has offered the Undisputed WWE Championship title belt on Snapchat Bitmoji.
AR-Enhanced Event Tickets: Event tickets could unlock AR experiences at the venue, or even virtual autographs.
AR allows for personalized and engaging experiences that cater to individual fan preferences:
Customized AR Content: Fans could unlock customized AR content based on their favorite wrestlers or storylines.
Interactive AR Games: Merchandise could unlock AR-powered games and challenges that fans can play at home or at live events. Interactive AR games are common, with Pokémon GO being an example.
Virtual Meet-and-Greets: AR could facilitate virtual meet-and-greets with wrestlers, allowing fans to interact with their heroes in a new and exciting way.
AR seamlessly blends the physical and digital worlds, creating a richer and more immersive fan experience. It transforms static collectibles into dynamic and interactive experiences, adding a new layer of value and engagement.
As AR technology continues to advance, we can expect to see even more innovative and creative applications in wrestling merchandise. From interactive action figures and dynamic T-shirts to virtual collectibles and personalized experiences, AR is poised to redefine the way fans collect and interact with their favorite wrestling brands.
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