WOW’s World: A Unique Form of Engagement

While the pro-wrestling industry is looking at the metaverse and VR/AR's potential to revolutionize wrestling's social media experience, a different path is being carved out by WOW - Women Of Wrestling. Led by co-owners Jeanie Buss and David McLane, instead of WOW exploring the idea of having a 3D virtual world community, the company has created a Superhero world- an integrated ecosystem that combines family-friendly comic book-style characters, social media, and the power of a standalone all-female product.

Rather than WOW being represented by only corporate social media accounts, the Superheroes of WOW have their own individual profiles, where their larger-than-life characters can be spotlighted. WOW fans don't have to wait until the weekend to see their favorite Superheroes; they can interact with them and their personalities throughout the week on X, and in the chat area of Official WOW Podcast With Nigel Zane. In addition, WOW's official website is at the center of the world of WOW, featuring biographies and backstories for the individual Superheroes.

The world of WOW that exists online extends to the physical world and Comic-Con culture, dating back eight years. In 2018, LA Comic Con featured Fire vs. Jessicka Havok, and Faith The Lioness vs. The Beast. This was the first time in history that there were ever pro-wrestling matches at LA Comic Con.

The Beast and The Lioness wrestled each other again at LA Comic Con 2019, and in 2022, WOW returned to LA Comic Con, making history as it hosted The WOW Championship Spectacular, with a card that included a WOW Tag Team Championship match and a gauntlet to crown a new WOW World Champion.


In 2023, WOW Superheroes attended Comic-Con International: San Diego 2023 for an exclusive meet and greet and returned to San Diego Comic-Con in 2024 for an autograph signing and to present a special panel, “WOW – Women Of Wrestling – Bringing WOW Superheroes To Life,” to discuss the importance of the rise of female representation in professional sports. Continuing to be a notable aspect of Comic-Cons, WOW once again presented a special panel at San Diego Comic-Con in 2025: "WOW - Women Of Wrestling on Female Representation in Sports and Discovering New Talent.” WOW’s presence at Comic-Cons is a cornerstone of its fan engagement. These panels are the physical headquarters of their digital world, enabling fans who have engaged with the Superheroes online to meet them in a place that celebrates the intersection of wrestling and comics.

For WOW, the "metaverse" is not a place you visit; it's a world that you participate in. By focusing on accessibility, family-friendly comic book-style characters, and the power of a standalone all-female product, the company has built a digital home that prioritizes human connection over technology. In the world of WOW, the fan isn't only a spectator- they are a witness to a comic book brought to life.