For many of people, the concept of virtual reality was introduced in the 90s by science-fiction television series like VR.5 or live-action superhero-adventure television series like VR Troopers. While those shows were ahead of their time, we are finally reaching a point where that vision is no longer science fiction- it is a production reality.
AR/VR could be used to create immersive storylines, allowing fans to experience the action from a first-person perspective. VR would allow for behind-the-scenes virtual tours of training facilities, locker rooms, and event venues. This is no longer imagination: it has already begun to take shape- character development via AR was seen during WrestleMania weekend in 2023, when Snapchat users were able to use exclusive AR Lenses to transform into WWE Superstars, an experience that was also broadcast live to fans in SoFi Stadium on the iconic Infinity Screen via a custom Camera Kit integration. As for storytelling, this isn't being done yet- crafting compelling narratives and appealing storylines in AR/VR requires a different approach than traditional media, and there will be pressure to constantly produce likable content. I minored in Computer Applications in college, which enables me to be a bridge between the wrestling industry and the technology industry. Wrestling companies having writers with technical knowledge would help them explore the potential of emerging technologies such as virtual reality or artificial intelligence, and incorporate interactive storylines that would enhance fan engagement. They would be writers who understand both the psychology of pro-wrestling and the bandwidth of VR, creating stories that would best utilize virtual reality.
As VR/AR technology continues to advance, we can expect to see more accessible and user-friendly tools for content creation. AI-powered tools, cloud-based platforms, and standardized development kits will streamline the production process and empower a wider range of creators to bring their visions to life. And while the creative potential is limitless, the technical execution requires a specific infrastructure, and creating high-quality VR/AR content requires significant technical expertise and resources. I've compiled a full technical requirement list -from API integration to Lidar mapping- for paid subscribers over on my Substack.
Beyond the broadcast, these technologies offer a new frontier for direct fan access. Fans could virtually step into a locker room, backstage area, or even a virtual arena to meet their favorite wrestlers. VR would allow for realistic interactions, such as virtual autographs and photo opportunities. Also, fans from anywhere in the world could attend these virtual meet-and-greets, eliminating geographical barriers- the evolution towards this began in 2020, when WWE began having Virtual Meet & Greets, where members of the WWE Universe could meet their favorite WWE Superstars from the comfort of their own home, with no travel costs or geographical limitations, and only requiring the purchase of a ticket. After the one-on-one private video chat, the conversation and video could be downloaded via a link.
Current VR tech (like the Meta Quest 3) allows for Horizon Worlds meet-and-greets where fans can interact with 3D avatars of wrestlers. The free social VR platform developed by Meta has hosted concert series, proving that interacting with high-profile digital representations is technically possible on the platform.
During live broadcasts or in-person events, fans could customize their viewing experience, displaying information about their favorite wrestlers or feuds. AR could introduce interactive games and challenges during matches, encouraging fan participation and engagement. AR could allow fans to "try on" virtual merchandise, such as championship belts or wrestler apparel, before purchasing them. Also, AR overlays could provide real-time statistics, match analysis, and interactive elements. In the past, WWE has often used AR graphics during broadcasts, rendered over the entrance ramp. It's used less frequently now, with the company wanting a broader, more conservative approach to production, aiming to reduce costs and shift to a more traditional broadcast. A way that WWE could maintain the look of a more traditional broadcast while still using AR graphics would be by applying Lidar mapping, which could make graphics feel more grounded in the physical arena space.
Fans could create and share their own AR filters and lenses, adding a layer of creativity to social media interactions. Also, they could create and share VR fan art galleries, showcasing their creative interpretations of wrestling characters and moments.
While the potential of VR and AR in wrestling is exciting, there are significant challenges and considerations. The widespread adoption of VR/AR technologies depends on the availability and affordability of hardware. Also, ensuring a seamless and intuitive user experience is important for the success of VR/AR social media experiences- for example, VR can cause motion sickness for some users, limiting its accessibility. In my industry roadmap for VR wrestling broadcasts, I explain how stakeholders can successfully launch a VR live event by addressing physical capture and other critical pillars.
Also, VR/AR collects large amounts of data, creating privacy concerns. Strict measures must be implemented to protect fan data from unauthorized access and misuse. Additionally, transparency is essential. Fans should be informed about how their data is being collected, used, and protected.
By embracing the potential of VR/AR, wrestling promotions can create a new phase of engaging and immersive social media experiences for fans around the world, transforming the way they connect with the industry and each other.
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