What if Tony Khan Had Successfully Purchased WWE?

In the spring of 2023, when Vince McMahon officially put WWE on the market, it was expected that either Disney, the Saudi Arabia Public Investment Fund (PIF), Comcast, or Endeavor would buy WWE. Endeavor was the successful buyer and merged it with its subsidiary, UFC, to create TKO, but what if Tony Khan had secured the winning bid in an acquisition that changed the industry and merged the two largest entities in the pro-wrestling industry under one man's control?

While TKO is a public company driven by quarterly earnings and shareholder value that needs to focus on immediate profit-maximization, Tony Khan runs his sports teams (the Jacksonville Jaguars and the Fulham Football Club) as private entities- he would have been able to prioritize long-term coordination between AEW and WWE. Rather than dissolving WWE into AEW, Khan would likely have operated them as separate brands under a single umbrella, WWE remaining a global touring entity, while AEW continues as an alternative.

For the first time in the history of both brands, there would be an exchange of talent between the two. WWE Superstars like Randy Orton could appear on AEW Dynamite for one-off matches, and AEW stars Kenny Omega and Will Ospreay would be able to perform at WrestleMania.

We could have seen matches between AEW and WWE talent that were previously not possible, through a cross-brand pay-per-view event:

Kenny Omega vs. CM Punk
Gunther vs. Chris Jericho
Will Ospreay vs. Randy Orton
Cody Rhodes vs. Adam Copeland
Christian Cage vs. Roman Reigns
MJF vs. The Miz
Brock Lesnar vs. Claudio Castagnoli
Rey Mysterio vs. Jon Moxley
Kazuchika Okada vs. Seth Rollins
Johnny TV vs. Sami Zayn
Drew McIntyre vs. Samoa Joe
Rhea Ripley vs. Mercedes Moné
Adam Page vs. Shinsuke Nakamura
Hikaru Shida vs. IYO SKY

The competition between AEW and WWE for talent, TV deals, and fans would be over, with a dominance similar to WWE's in the post-WCW era in 2001, and the ripple effects would be felt globally. Small promotions would have become developmental feeders, while ROH and NXT likely would have been merged into a single, global scouting system. Without being able to play AEW and WWE against each other for bigger contracts, talent would have lost some leverage in salary negotiations, although they would be pleased with the AEW-style travel schedule, which has roughly 68% fewer events than WWE's. In addition, AEW has a flexible contract model that potentially would allow WWE Superstars to appear in many other promotions.

While many of WWE’s corporate staff would probably be retained for their logistical expertise, the company's booking strategy would likely change, with in-ring work and athleticism becoming prioritized, showcasing a diverse range of wrestling styles, from high-flying artistry to demonstrations of technical skills. This would create a stronger emphasis on showcasing the individual journeys and in-ring capabilities of its wrestlers. More attention being put on in-ring work and showcasing a variety of wrestling styles would make WWE more appealing to die-hard wrestling fans.

The most significant shift would have happened at the negotiation table. Tony Khan would have unified the libraries of WWE, AEW, WCW, ECW, the AWA, World Class Championship Wrestling, and the GWF- the majority of US professional wrestling history would be under one owner, creating an unparalleled content library that would represent the largest repository of wrestling content in existence. He would have licensed the library to partners while maintaining ROH/AEW content on a smaller proprietary platform, eventually consolidating them after existing contracts expired. Later, a deal to make HBO Max the home for the entire historical library while airing current AEW/WWE shows could be negotiated.

With WWE's booking strategy likely changing, casual wrestling fans who prefer a highly polished and entertaining product that prioritizes spectacle and mainstream appeal would possibly be dissatisfied with AEW's booking strategy. This would have created a massive gap in the market for a new, WWE-style promotion to form, competing against the now-combined Tony Khan-owned entity.

For this reason, it may be for the best that Tony Khan's bid for WWE was not successful. While fans and talent alike would celebrate new possibilities and the end of political barriers, there would be less competition and one less promotion to cater to the different tastes and preferences of wrestling fans. Plus, for a wrestling company, thriving in a competitive market is often better than having less competition, as it forces innovation, improves product quality, and forces companies to think of ways to utilize talent better and refine their storytelling. While less competition reduces immediate pressure, having a healthy, competitive landscape -where multiple companies exist and succeed- is better for the overall health of the industry.

Beyond the Couch: Interactive Wrestling Viewing

We're entering an era where fans are no longer only spectators, but active participants in the action. Interactive viewing experiences are revolutionizing how they engage with professional wrestling, blurring the lines between the digital and physical realms.

One of the most fundamental interactive elements is the live chat. Comment sections during streams are no longer only spaces for post-match reactions. They're very active communities where fans share real-time commentary, debate, and connect with fellow enthusiasts. This creates a sense of shared experience, making viewers realize that they're a part of something.

Beyond chatting, live polls are becoming increasingly popular. Imagine predicting the outcome of a championship match, or even voting on match stipulations- This concept of fan voting isn't entirely new to wrestling. On July 9, 1994, "WCW Saturday Night" introduced "WCW Interactive", where fans could vote for the main event. WWE also had interactive Premium Live Events (Taboo Tuesday/Cyber Sunday) from 2004 to 2008, where fans voted online or via text message on opponents and match stipulations.

This drive for fan participation combined with a new level of fan desire for it, even while limited by the technology of the time, confirmed that participation promotes investment, and paved the way for more sophisticated interactive experiences in the future. Today, we're seeing integrated approaches in this new degree of interaction, that empowers fans and makes them feel invested in the outcome. Q&A sessions with wrestlers or commentators further bridge the gap between performers and their audience, creating a more personal and intimate connection.

With that said, interactive viewing goes beyond polls and chats. It's about gamifying the entire experience. Some platforms are experimenting with features that allow viewers to earn points for correctly predicting match outcomes or completing challenges. These points can then be redeemed for exclusive content, merchandise, or even virtual meet-and-greets.

Beginning in the fall of 2025, ESPN's new direct-to-consumer service became the exclusive U.S. domestic home of all WWE PLEs, as a part of the company's multi-platform domination, and it provides a strong base for future interactive and gamified viewing. The ESPN App's core utility includes integrated game stats and multiview options, which are standard features designed to level up engagement with live sports. Importantly, the platform has a separate agreement with DraftKings as its exclusive sportsbook and odds provider, creating a potential pathway for WWE to integrate live polling, prediction, or betting-style game features alongside the live action on the same viewing screen. This partnership enables the kind of real-time fan engagement seen in DraftKings' popular fantasy and prediction contests, directly integrated into the viewing experience.

For AEW, a significant portion of their current interactive and gamification strategy is centralized in their console video game, AEW: Fight Forever, which, while not a direct streaming integration, acts as a complementary interactive hub. This arcade-style wrestling game allows fans to directly engage with the AEW roster through various modes, including a Road to Elite career mode that simulates the life of an AEW wrestler. The game further implements gamification through various non-wrestling minigames (like "AEW Pop Quiz") and a Stadium Stampede battle royale mode, offering a highly interactive experience separate from their live weekly broadcasts.

While not officially integrated into the streaming services, dedicated third-party platforms like DropTheBelt add a layer of strategic depth and competitive excitement to the viewing experience as an example of fantasy wrestling gamification, driving engagement with weekly programs from promotions like WWE and AEW. This platform enables fans to draft teams and awards points based not only on match wins, but on specific in-show actions that encourage deeper viewing, such as a Backstage Beatdown, using a Foreign Object, or putting an opponent Through The Announcer Table. The system scores shows the same night, making it a real-time, high-stakes viewing experience for fantasy league participants.

Imagine a fantasy wrestling league integrated directly into a streaming platform.

The future of interactive wrestling viewing is even more immersive. Virtual reality (VR) and augmented reality (AR) technologies hold immense potential. Imagine watching a live event from a ringside perspective, or even stepping into the ring as a virtual wrestler.

AR could overlay interactive elements onto live broadcasts, such as wrestler profiles, real-time statistics, and even virtual merchandise that fans can "try on." The metaverse opens up even more possibilities, allowing fans to create their own virtual wrestling worlds and interact with other fans in immersive environments.

Implementing interactive features requires careful planning and execution. Platforms must ensure a seamless and user-friendly experience, while also mitigating the risks of online harassment or disruptive behavior. Moderation and community guidelines are essential.

Furthermore, promotions must find a balance between interactive elements and the core drama and spectacle of wrestling. Interactivity should enhance the viewing experience, not take away from the foundation of the industry.

Interactive viewing is not only a trend; it's a foundational shift in how we consume entertainment. By embracing these technologies and creating a feeling of togetherness, wrestling promotions can create a more engaging and immersive experience for fans, having long-term success in the digital age.

AEW Files "Bacon Brawl" Trademarks: What Could It Be?

AEW likes to trademark unique and memorable phrases. From "Blood & Guts" to "Anarchy In The Arena," the company has a history of creating special matches and events that become instant fan favorites. AEW's latest filings is their most unique to date: "AEW Bacon Brawl" and "Bacon Brawl."

The trademark applications cover a wide range of goods and services, including everything from apparel like t-shirts, sweatshirts, and hats to cookware, barbecue utensils, and even prepared meals. The complete range of the trademarks have sparked a high level of speculation about what AEW has planned.

Many assume "Bacon Brawl" is going to be a gimmick match sponsored by a bacon or breakfast company. This wouldn't be out of character for AEW, which has created unique, branded spectacles in the past. We have already seen a wild "Tailgate Brawl" match earlier this month, which demonstrated the promotion's willingness to integrate food-themed chaos, as cooler boxes, a charcoal grill, and a barbecue set/utensils were utilized.


"Bacon Brawl" could be a new, chaotic food-themed match, perhaps held on a pre-show, possibly with a ring filled with bacon or bacon-related "weapons" supplied by a corporate sponsor.

Another possible situation is that "Bacon Brawl" is a new product line. Considering the fact that the trademarks cover cookware, it's a reasonable guess that AEW could be launching its own line of branded barbecue products, such as signature barbecue sauces or a collection of branded cooking utensils- it's not even far-fetched to say that it could be a line of bacon.

Given AEW's strong merchandise presence (its global online shop of diverse merchandise allows fans in 224 countries to purchase merchandise directly), the company's entry into the food and beverage market isn't a stretch- especially when it comes to bacon. The market for bacon as a product is currently strong and experiencing steady growth, making the surrounding products a potentially beneficial venture. The massive global market was valued at approximately $73 billion in 2024 and is projected to expand at a Compound Annual Growth Rate (CAGR) of around 3% to 4.4% in the coming years, signaling sustained, high consumer demand. This is driven by bacon's enduring popularity, its versatility in a wide array of dishes (from breakfast to fast food), and the increasing consumer preference for convenient, ready-to-eat options. This powerful, ongoing cultural significance and the overall health of the food market create a favorable environment for AEW to either license its brand into a related product line or secure a lucrative, long-term sponsorship deal.

These trademarks has already become a huge conversation piece among wrestling fans online, so whatever the actual plan is, AEW has once again succeeded in creating immense buzz and getting fans and the wrestling media talking before the official announcement.

7 Teams That Should Form to Chase the AEW Women’s World Tag Team Championship

For years, fans of AEW have called for a women's tag team division, and that dream is now a reality. On the September 24th episode of Dynamite, AEW President Tony Khan unveiled the new AEW Women's World Tag Team Championship, announcing that the inaugural champions will be crowned in a tournament. This marks a new horizon for the women's roster, creating a fresh landscape for new pairings and feuds.



This is a chance to create new teams, highlighting talent who may not always be in the singles title picture. With that in mind, here are seven teams of wrestlers who aren't currently partners but should form to chase the AEW Women’s World Tag Team Championship.

1. Mercedes Moné & Nyla Rose
This would be a combination of star power and brute power. Mercedes Moné brings global stardom, while Nyla Rose provides destruction. This pairing works perfectly, where Moné can give her arrogant and dismissive promos, always knowing that she will have Rose to back her up. The clash of Moné's "CEO" confidence and Rose's fierce, no-nonsense attitude would bring them a lot of attention from day one. Their offense could include Nyla Rose delivering a Beast Bomb, followed by Moné hitting a Statement Maker for the win.

2. Jamie Hayter & Riho
While Riho is lightning quick, agile, and resilient, Jamie Hayter is serious and intense in the ring, very familiar with the hard-hitting Japanese wrestling style and working with Japanese talent from her two years wrestling for STARDOM in Japan, even being a part of the Oedo Tai faction and winning the Goddesses Of Stardom Championship. As a team, Hayter could utilize her aggressive offense, followed by Riho capitalizing with high-flying maneuvers. Their finisher could be a fluid combination where Riho hits a 619 to stun the opponent, and Hayter follows with a devastating serving of Hayterade for the pin.

3. Thunder Rosa & Willow Nightingale
Thunder Rosa & Willow Nightingale are fan favorites who know how to connect with an audience. Rosa would add a hot-blooded, lucha libre-influenced style, and Nightingale would bring boundless energy. They would have an instant and organic connection with the crowd and would be one of the top face teams, simultaneously displaying pure fighting spirit ("Fighting Spirit" could even be the team name) and positive vibes. Rosa & Nightingale could even use a synchronized finisher like a double-team facebuster to put down their opponents.

4. Emi Sakura & Red Velvet
This could be a classic mentor-student pairing with a lot of potential. As ROH Women's World Television Champion, Red Velvet has already shown her capabilities as a singles wrestler. Meanwhile, Emi Sakura has already established herself as a legend during her career in Japan, her championship reigns including the JWP Tag Team Championship and Daily Sports Women's Tag Team Championship. Along with having a greatly successful career as a wrestler, Sakura is also an accomplished trainer- she has been responsible for launching the careers of over 40 wrestlers. As a highly respected veteran with a deep, masterful understanding of tag team psychology, Sakura could guide the match's flow and manage the in-ring strategy, while Velvet provides the energetic bursts of offense and athleticism. This team would offer a clear dynamic that could show Velvet growing under Sakura's tutelage, and perhaps even becoming a teacher vs. student situation down the line.

5. Yuka Sakazaki & Queen Aminata
Yuka Sakazaki and Queen Aminata have already teamed together once in 2024, and they would be a tag team defined by an energetic clash of their distinct wrestling styles. Sakazaki is high-flying and quick, while many AEW fans consider Aminata to be one of the best strikers in the promotion. This combination and seamless transition between aerial and grounded wrestling styles would display two different forms of athleticism, merging into one cohesive and dynamic unit that would instantly stand out in the division and have something for everyone.

6. Kamille & Lady Frost
This pairing would be an immediate visual contrast that tells a story. Kamille is a powerful and imposing force, while Lady Frost is a high-flying competitor with a unique, aerial offense. Kamille would serve as the immovable object, absorbing punishment and delivering power moves, while Frost uses her agility to deliver aerial attacks.

7. Rachael Ellering & Leila Grey
Rachael Ellering has a world tag championship on her resume, and is actively looking to bring her tag team expertise to the AEW women's tag team scene. Meanwhile, Leila Grey, who was always on the winning end of a tag team match when she was a member of the Baddies faction, is currently without a tag team partner and has expressed interest in competing for the AEW Women's World Tag Team Championship. They are what each other needs, and together Ellering & Grey would form a team that would be a tough challenge for all opponents.

The creation of the AEW Women's World Tag Team Championship is a huge step forward for the company. These hypothetical teams represent just a small fraction of the talent available to build a strong division. It will be exciting to see which pairings ultimately form and which teams will make history by becoming the inaugural champions. Plus, it will draw in a diverse and enthusiastic fanbase, and TBS/TNT will likely be pleased. I've learned firsthand that networks are actively looking for engaging and high-quality female-focused content to captivate their viewers that will deliver viewership & excitement- and recent data shows a clear upward trend in audience engagement for it. The appetite is there, and the platform is waiting, and AEW has an opportunity to showcase its female talent like never before. Here are a few ways AEW could structure the tournament that will decide which team will be the first to hold the gold, in ways that would maximize drama and excitement.

The 16-Team Grand Prix: Given the depth of the AEW roster (including talent primarily seen in ROH), and talent from CMLL that may be involved due to AEW's partnership with the company, a large, multi-week, single-elimination tournament would establish immediate prestige. Running four matches a week across Dynamite and Collision would put the division in the spotlight and solidify 16 pairings immediately. This classic bracket format creates clear faces and heels and guarantees a feel-good moment for the eventual winners.

The Two-Block Round Robin: Borrowing from the Japanese wrestling style, a two-block, round-robin tournament (like STARDOM's Goddesses Of Stardom Tag League) would be compelling. Eight teams would be split into two blocks of four, with teams earning points for wins. The winners of Block A and Block B would then face off in a main event final for the title. This guarantees more matches for every team, showcases endurance, and builds anticipation for the final. Furthermore, the block format creates intensified drama on the last night of competition, where time-limit draws and the points earned make multiple teams mathematically eligible for the final. This style rewards consistency, giving every participating team multiple meaningful matches and establishing a clear standing based on performance, not primarily luck of the draw.

The Wild Card/Casino Qualifier: A more dramatic scenario would involve a large-scale Casino Tag Team Battle Royale where the final two teams remaining earn a spot in the final championship match, perhaps against two pre-selected teams (like a faction pairing and a top international team). The two pre-selected teams would add credibility to the final, having earned a first-round bye or a special seed due to their established status, while the Battle Royale guarantees chaos and an unpredictable outcome, allowing an entirely new or unexpected pairing to turn things upside down. This format maximizes the drama of a single-night main event, delivering a high-stakes championship clash after the qualifying match. This allows for unexpected pairings and highlights the "anything can happen" nature of AEW, leading to a single, important deciding match.

Most Collectible Sports Entertainers of 2025

A new analysis of card listings shows which legends of the ring and current talent have the most enduring market appeal in 2025.

The sports collectibles market continues its global expansion, with memorabilia, trading cards, and rare items commanding high prices among fans and investors. The legends and current talent in WWE and AEW are superstars of the industry, and their official merchandise and collectibles are highly in demand.

A new market analysis from Props.com ranks the most collectible names in the business, breaking down current superstars and retired legends based on live trading card listings. The findings offer compelling insight into which stars possess the most lasting and profitable market interest, regardless of their in-ring status or the era in which their career began.

The Top 20 Most Collectible Sports Entertainers: Live Listing Data (2025)

The data below represents the number of live trading card listings on eBay, providing a snapshot of market availability and current collector interest.

Rank
1- Hulk Hogan (26,307)
2- John Cena (26,096)
3- The Rock (22,298)
4- Alexa Bliss (21,242)
5- Roman Reigns (19,957)
6- Charlotte Flair (17,441)
7- The Undertaker (16,927)
8- Bayley (14,826)
9- Becky Lynch (13,464)
10- Asuka (13,123)
11- Triple H (12,076)
12- Mercedes Moné / Sasha Banks (11,969)
13- Seth Rollins (11,749)
14- Randy Orton (11,515)
15- AJ Styles (11,369)
16- Rhea Ripley (10,820)
17- The Miz (10,693)
18- Sting (10,342)
19- Liv Morgan (10,240)
20- Bianca Belair (10,186)

Key Market Takeaways

The Props.com data highlights several trends for the sports entertainment collectibles market:

The Top Tier is Timeless: Three of the most recognizable figures in sports entertainment history -Hulk Hogan, John Cena, and The Rock- are the top three in the rankings. Their collective global impact ensures a constant, high level of interest from collectors seeking a piece of cultural history, making them essential portfolio anchors.

Multi-Era Appeal: Sting’s rank at No. 18 is a powerful indicator of the market's value for a career-spanning legacy. Celebrated for his foundational work in WCW, his WWE Hall of Fame induction, and his final, undefeated in-ring run and retirement in AEW, his collectibility is a testament to his longevity, his ability to reinvent his character, and his status as a top-tier star across four decades of the industry. This multi-generational history generates immense, diverse, and unwavering collector demand across all fan bases.

The Power of the Modern Women's Wrestlers: One of the most powerful and significant insights is the incredible market strength of the female talent. Nine of the Top 20 sports entertainers are women wrestlers of the current era, a clear contrast to the past. Historically, sports entertainment cards focused almost exclusively on male wrestlers. Times have changed, and this list confirms and demonstrates the massive, proven market appeal of the women wrestlers of today, confirming their huge popularity and long-term value and collectability.

Cross-Promotional Star Power: Mercedes Moné's strong No. 12 position proves that personal star power is a fundamental driver for collectors. Her card listings -stemming largely from her previous persona- remain very valuable, demonstrating that her established individual brand and impact on the sports entertainment industry make her a major draw no matter what persona she uses or what company she is working for, not only with fans who buy event tickets, but also with card collectors. This cross-promotional popularity is a major stability factor for Moné's card values.

A New Face Arrives: Emily Rose Makes Her AEW Debut

On the most recent episode of AEW Collision, viewers and fans in attendance were introduced to a new face: Emily Rose. While some might have classified her as an underdog, her appearance represents something much larger than a single match. It was a display of AEW's consistent routine of giving opportunities to talent on the independent scene, with a platform for wrestlers who want to promote themselves by being seen by a national audience.

This move by AEW not only provides a spotlight for newer talent but also is a pathway for a wrestler to qualify for a potential career in a major promotion in the future. Emily Rose's journey is a perfect example of this.

Hailing from Charleston, West Virginia, the six-foot-tall Emily Rose brings a strong athletic background to the wrestling ring. Before becoming a pro-wrestler, she was a college softball player. However, it was an AEW Dynamite show in Charleston in October 2019 that inspired her to pursue professional wrestling. Under the tutelage of trainers former ECW World Heavyweight Champion Shane Douglas and Shane Storm, Rose learned the fundamentals of wrestling. This, combined with her AEW-inspired passion for the business and the athletic foundation of the power that softball players possess, prepared her for the ring.

Emily Rose’s hard work has not gone unnoticed on the independent scene. In 2024, she was named ACW Newcomer of the Year by the West Virginia-based Appalachian Championship Wrestling (ACW), where she continues to wrestle. This accolade is a clear indicator that ACW recognizes that Rose is beginning to connect with their audiences and leaves a lasting impression. Beyond ACW, she has also wrestled in other promotions, including Ohio Hatchet Wrestling, the Indiana-based Battle On The Border, and the Kentucky-based Elevate Pro Wrestling throughout 2024 and 2025. These appearances on the independent scene have not only allowed her to improve her skills but also led to her AEW opportunity.

Emily Rose’s appearance on AEW programming is a significant moment in her career and a great look at how AEW operates with talent. By regularly including independent wrestlers, AEW is able to help keep its product fresh by introducing fans to wrestlers they are unfamiliar with. It's also valuable to the wrestler's career growth. At AEW Collision, she gained exposure to a large audience, which can lead to name recognition on the independent scene and increased bookings. This is especially valuable when it comes to getting booked in her home state of West Virginia, where many long-standing independent promotions run shows, including AIWF affiliate Mega Pro Wrestling, Big Time Wrestling, and All Star Wrestling. Her appearance in AEW increases her chances of being booked by these promotions.

For wrestlers like Emily Rose, an AEW appearance is more than a single match- it's an invaluable opportunity to put all their training and hard work to use and get noticed by a massive fanbase. Her debut is a promising sign for her future and a clear reminder that for a dedicated independent wrestler, the path to a national stage is more accessible than ever.

Comparing the Booking Strategies of WWE and AEW

Professional wrestling, at its core, is entertainment. While the athleticism and performing are important,a compelling wrestling storyline combined with character development makes fans even more engaged and invested. And behind every storyline is a booking strategy, a creative guideline that guides the direction of the promotion. Comparing the booking strategies of WWE and AEW offers an interesting glimpse into two distinct approaches to this unique form of entertainment, revealing how different philosophies contribute to the shape of the wrestling landscape.

WWE historically operated with a highly centralized and tightly controlled booking strategy under Vince McMahon. However, the creative environment has changed notably. As Chief Content Officer, Triple H oversees all aspects of WWE's creative direction. This change in leadership has reshaped the company's approach to storytelling, character development, and match presentation. Wrestlers' creative input has contributed to more compelling shows, drawing from their own experiences and perspectives. Under Triple H's leadership, WWE wrestlers now have freedom that they previously did not have. An example of increased wrestler input under Triple H is Damage CTRL. After Bayley and WWE's Creative Writing Team pitched the idea of the faction, it was turned down more than once. After Triple H gained full creative control, the faction made its debut at SummerSlam 2022.

WWE's booking has traditionally prioritized spectacle and entertainment value. Big moments, shocking surprises, and larger-than-life personas are things that WWE is known for. Storylines tend to be long-term, unfolding over weeks or even months, with a focus on building anticipation for Premium Live Events. While in-ring work is important, character development and storyline progression are also major focuses.

One of the strengths of WWE's booking strategy is its ability to create mainstream stars. The company has a proven track record of identifying and developing talent, turning them into household names that became bigger than WWE itself. However, the previously top-down approach, with centralized creative control, possibly suppressed creativity in a way. Now, the challenge lies in maintaining consistency and a clear creative vision across the large and complex WWE machine. The increased collaboration and input from more creative voices under Triple H are expected to make achieving this consistency more manageable, with multiple perspectives helping to identify any inconsistencies or plot holes in storylines that might occur.

AEW has always emphasized creative freedom, allowing wrestlers input into their characters and how they are used, embracing a collaborative and decentralized booking strategy. While Tony Khan is the ultimate authority, he works closely with the wrestlers, allowing them input into their storylines and character development. AEW (as well as WWE now) is willing to work alongside wrestlers to create mutually beneficial shows. This collaborative environment encourages creativity and gives wrestlers a noteworthy sense of ownership over their work. Wrestlers' creative input has contributed to more compelling shows, drawing from their own experiences and perspectives as they showcase their individual personalities and in-ring abilities. If a wrestler has input on the development of their character and is motivated to pitch ideas regarding upcoming matches, their morale is increased, and it is reflected in how they perform, making the show more enjoyable for fans.

AEW's booking often prioritizes in-ring work and athleticism. The promotion showcases a diverse range of wrestling styles, from high-flying artistry to demonstrations of technical skills. While storylines are a part of AEW, the company often places a stronger emphasis on showcasing the individual journeys and in-ring capabilities of its wrestlers.

One of the strengths of AEW's booking strategy is that it utilizes an understanding of fan desires, which has enabled the company to grow a loyal and passionate fan base that contributes to the electric atmosphere at their shows, creating a vibrant and energetic live event atmosphere. Meanwhile, AEW's challenge lies in allowing wrestlers to pursue their own narratives while also maintaining consistency in storytelling. Although it can be done, it is much more difficult than there being a single, unifying vision.

The contrasting booking strategies of WWE and AEW reflect two distinctive philosophies about professional wrestling. WWE concentrates on creating a highly polished and entertaining product, still prioritizing spectacle and mainstream appeal even with its changed creative structure, appealing to a broad audience, die-hard and casual wrestling fans alike. AEW, on the other hand, puts more attention on in-ring work and showcasing a variety of wrestling styles, appealing to die-hard wrestling fans.

In the end, both approaches have their strengths and weaknesses. WWE's style equipped the company to become a dominant force in sports entertainment with unparalleled mainstream success, while AEW's style led to explosive growth as it established itself as an alternative to WWE in its strive to reach the top. The ongoing dynamic between these two companies is driving innovation and pushing the boundaries of professional wrestling, both in the ring and behind the curtain.

To read more about the similarities and differences in WWE and AEW's strategies, as well as how both companies interact with the worlds of ticket sales, merchandise branding, TV rights, streaming, talent relations, technology, and more, check out my ebook/audiobook, "The Business Side of Wrestling: A Look Behind the Curtain".

The Potential for 5G Technology in Wrestling

5G technology, with its ultra-fast speeds and low latency, is poised to revolutionize the world of professional wrestling. By providing a more seamless and immersive experience for fans, 5G is set to redefine how wrestling matches are produced, consumed, and experienced.

One of the most immediate impacts of 5G on wrestling will be via live streaming. With its ultra-low latency, 5G will enable real-time, high-definition streaming of wrestling events, eliminating the lag and buffering issues that can sometimes plague traditional internet connections. This will provide fans with a more seamless and enjoyable viewing experience, whether they are watching on their smartphones, tablets, or smart TVs.

5G technology can also be used to create innovative and interactive fan experiences. For example, fans could also use 5G-enabled devices to participate in virtual reality (VR) experiences that put them right in the middle of the action.

This would be an especially promising source of revenue from fans who are watching a pay per view or Premium Live Event from home and want an immersive VR experience of watching the matches from a ringside perspective. Fans have consistently demonstrated a willingness to pay a premium for exclusive content. WWE WrestleMania generates millions of dollars in revenue, showcasing the high demand for premium wrestling content. Also, platforms like WWE Network, Peacock, TrillerTV, and TNA+ have gained significant subscriber bases, indicating that fans are willing to invest in monthly subscriptions for exclusive access to content. So, there is no question that VR passes would be a financially sound venture by a wrestling company. The same could be said for AR-enhanced merchandise, 5G powered-powered mobile games, and live streaming subscriptions. Not only would all of these ideas lead to increased revenue, but to increased brand loyalty as well.

5G can also be used to improve the production quality of wrestling events. For example, 5G-enabled cameras can capture high-resolution footage from multiple angles, allowing for more appealing and dynamic broadcasts. Additionally, 5G can enable the use of advanced production techniques, such as virtual sets and real-time graphics, to enhance the visual appeal of events.

In addition, 5G technology could revolutionize training and health monitoring in professional wrestling. Coaches could provide real-time feedback using 5G-enabled devices, while wearable technology could track performance metrics and identify potential injuries. And 5G could enable virtual training environments and make remote medical assistance possible. These advancements have the potential to improve wrestler safety, enhance performance, and reshape the way wrestlers are trained.

Just like AI, VR, and the metaverse, there are both benefits and challenges when it comes to utilizing 5G technology in the pro-wrestling industry. One of the biggest challenges is the cost of deploying 5G infrastructure, which can be expensive. Also, there may be concerns about the potential for network congestion during major wrestling events. Still, by embracing 5G, pro-wrestling companies can provide fans with a more immersive and engaging experience, which would ultimately lead to increased viewership and revenue.

5G technology has the potential to revolutionize the world of professional wrestling. As 5G networks continue to expand, we can expect to see even more innovative and exciting applications in the industry. One possibility is that 5G will eventually enable real-time, interactive wrestling matches where fans can participate from home, stepping into the ring virtually. This would shake up fan engagement and create added revenue streams for wrestling companies, while bringing us closer to a future where the lines between the virtual and physical worlds of wrestling blur.

By enabling faster, more reliable, and more synergetic experiences, 5G can redefine how fans consume and enjoy wrestling content. As 5G networks continue to expand, we can expect to see even more innovative and exciting applications of this technology in the wrestling industry.

The Impact of NFTs on Wrestling: A New Era of Fan Ownership

NFTs, or Non-Fungible Tokens, are unique digital assets that represent ownership of something one-of-a-kind. They cannot be replaced, making them valuable as collectibles and can be used to represent ownership of digital or physical assets. The concept of NFTs gained significant attention in 2017 with the launch of CryptoKitties, a game that allowed users to breed and collect digital cats. This early success demonstrated the potential of NFTs to create digital scarcity and value. After that, the NFT market exploded, with various types of digital assets being tokenized, including art, music, gaming items, and even real-world assets. The popularity of NFTs has been driven by factors such as digital ownership, its scarcity and investment potential, as well as its ability to encourage new communities to be formed around specific digital assets while creating new cultural trends. NFTs have become very popular, and in recent years, the wrestling industry has begun to explore the potential of NFTs to revolutionize fan engagement and create new revenue streams.

One of the most obvious applications of NFTs in wrestling is the creation of digital collectibles. Sports entertainment companies can offer fans the opportunity to own unique, limited-edition digital assets such as digital trading cards, exclusive items in video games, and virtual memorabilia. These digital collectibles can be traded, bought, and sold on NFT marketplaces, offering fans a new way to build collections. Best known so far have been the Topps WWE Slam digital trading card game, and Upper Deck's (under their Evolution banner) “AEW Sensations” digital trading cards which feature three highlights from the previous week’s broadcasts of “AEW Dynamite” and “AEW Rampage”.

Another NFT initiative in wrestling was the June 2022-launched WWE Moonsault, the company's first official NFT collection, and a limited edition that included 10,000+ “NFT Flips,” each featuring a WWE Superstar tied to that year's HELL IN A CELL event.

NFTs can also be used to create exclusive fan experiences. For example, sports entertainment companies could offer NFT holders exclusive interviews, VIP meet-and-greets, headquarters tours, early access to new merchandise, as well as merchandise that would not be available anywhere else. By offering these experiences, wrestling companies can reward their most loyal fans and foster a stronger sense of community. Imagine, for example, NFT holders being given a tour of the new WWE headquarters, featuring behind-the-scenes glimpses of the company's operations, historical items, and perhaps even appearances by WWE Superstars.

Other ways that wrestling companies could foster a stronger sense of community via NFTs are opening the door to interactions and trading, as well as creating online communities centered around specific wrestlers and factions.

NFTs can provide a new source of revenue for wrestling companies. The sale of NFTs can generate significant income, which can be used to fund new projects, improve production quality, and acquire new talent. Furthermore, the secondary market for NFTs can continue to generate revenue for the original creators. As fans trade and sell their NFTs, a portion of each transaction can be returned to the wrestling company, creating a sustainable revenue stream.

NFTs could also be used to create interactive experiences connected to television broadcasts. Fans could purchase NFTs tied to specific wrestlers or factions that could unlock exclusive content. For example, a fan who owns an NFT tied to a popular heel could receive exclusive access to a backstage segment where the wrestler is cutting a promo on a face minutes before the heel sneak attacks the face after a match.

If combined with augmented reality (AR), NFTs can help create immersive fan experiences. For example, imagine scanning an NFT trading card with your smartphone to see the wrestler come to life in AR. These technologies can enhance the value of NFTs and provide fans with unique and engaging experiences that go beyond traditional digital collectibles.

While the potential benefits of NFTs in wrestling are noteworthy, there are also possible challenges. The value of NFTs can fluctuate widely, making it difficult to predict long-term returns; implementing NFT technology can be complex and expensive, and the regulatory landscape for NFTs is still evolving, which could create legal and compliance risks. Also, the environmental impact of blockchain technology is an emerging concern that needs to be carefully addressed.

However, NFTs offer a promising new avenue for wrestling companies to engage with fans and generate revenue, making them worth the possible difficulties. As the technology continues to mature, we can expect to see even more innovative and exciting applications of NFTs in wrestling, from digital collectibles to exclusive fan experiences that will be rewarding. By embracing NFTs, wrestling companies can position themselves at the forefront of the digital revolution, ensuring their continued relevance and success in the years to come.

The Role of Tech in Connecting Wrestling With Other Media

In recent years, the media industry has been evolving rapidly, and pro-wrestling companies like WWE, AEW, and TNA are using technology to connect the wrestling industry with other industries that fall under the umbrella of the media industry.

Platforms Instagram, X (formerly branded as Twitter), and TikTok have enabled wrestling companies to communicate directly to fans around the world, creating a sense of community and building brand awareness.

Wrestlers also utilize tech, hosting live streams on Twitch and further growing their personal brands. They include Kenny Omega, Adam Cole, Johnny Gargano, Dakota Kai, and Michin.

WWE utilizes Peacock as an exclusive streaming partner (and is moving Raw to Netflix) and TNA+ is TNA's streaming platform- these services have made it easier for fans to access wrestling content on demand, expanding the reach of their companies beyond traditional television, similar to how independent promotions have been using streaming services.

The integration of wrestling with gaming, through video games, mobile apps, and virtual reality experiences, can attract new audiences and offer fans interactive ways to engage with the industry.

Advanced video editing software like Adobe After Effects and Cinema 4D have allowed for improved production quality with more creative and visually appealing wrestling content, from highlight segments to documentaries. Also, green screens and virtual sets can create immersive and realistic environments for segments, enhancing the storytelling and production value.

Technology can be used to create unique and personalized merchandise, such as custom T-shirts, action figures, or NFTs.

Platforms that allow fans to interact with wrestlers and each other can generate revenue through subscriptions, virtual goods, or advertising.

Technology has enabled the wrestling industry to expand its reach and collaborate with other forms of media, such as movies, television, video games, music, and podcasts. Wrestlers have transitioned to acting careers, appearing in films and TV shows, while wrestling-themed movies and series have brought the industry to wider audiences. Video games featuring wrestling characters have allowed fans to interact with their favorite stars in new ways, and wrestling-themed music and podcasts have provided platforms for in-depth discussion and analysis. These crossovers have helped to increase the popularity of wrestling and introduce it to new audiences.

It should be noted that there is a potential challenge when using tech in the pro-wrestling industry- there will be pressure to constantly create engaging content. I minored in Computer Applications in college, which enables me to be a bridge between the wrestling industry and the technology industry. Wrestling companies having writers with technical knowledge would help them explore the potential of emerging technologies such as virtual reality or artificial intelligence, and incorporate interactive storylines that would enhance fan engagement.

By leveraging technology, the wrestling industry can connect with other forms of media, further expanding its reach, and enhancing its storytelling, which would attract new fans and create a more interactive experience. Simultaneously, data collected from fans by promotions could be monetized to develop new products and services, therefore creating new revenue streams. As technology continues to evolve, we can expect to see even more innovative and exciting applications in the wrestling industry.

[AEW] Collision on 9/6 and All Out on 9/7 at NOW Arena (Hoffman Estates, Chicago)

AEW presents two days of wrestling action in Hoffman Estates (a suburb of Chicago), Illinois this week at NOW Arena! AEW Collision and AEW All Out 2024 will take place on Friday, September 6th (6:30pm CT start time) and Saturday, September 7th (5:30pm CT start time), respectively. AEW Collision will feature high-quality matches and a diverse roster, and as one the most highly anticipated events on the AEW calendar, AEW All Out 2024 will feature many of the stars of AEW competing in matches where either a championship or pride is on the line. Don't miss your chance to be a part of this exciting week of professional wrestling and to see your favorite stars compete live!

One of the exciting matches that will be featured at AEW Collision this Friday will be a clashing of styles, as the flashy MxM Collection (Mansoor & Mason Madden) goes against the dark and mysterious House of Black members Buddy Matthews and former ROH World Tag Team Champion Brody King in a FRIDAY NIGHT FASHION FIGHT.

The MxM Collection issue a FRIDAY NIGHT FASHION FIGHT challenge!

Watch #AEWCollision LIVE on TNT!@SNM_Buddy | @Brodyxking | @GREATBLACKOTAKU | @suavemansoor pic.twitter.com/4T8jK4pJmV

— All Elite Wrestling (@AEW) September 1, 2024

One day after AEW Collision, AEW All Out 2024 will take place at NOW Arena this Saturday, September 7th, and the amount of top-tier talent on the card ensures that there will be something for everyone who enjoys wrestling.

In the main event, new AEW World Champion Bryan Danielson will defend his championship against AEW TNT Champion Jack Perry. This match will be an opportunity for Jack Perry to go from being the scapegoat of AEW to its world champion, but there is more on the line than the prestigious AEW World Championship- Bryan Danielson stated that when the day comes that he loses the championship, he will stop wrestling. And along with becoming champion, Jack Perry would love to be the wrestler responsible for ending Bryan Danielson's career. This past May at AEW Double Or Nothing 2024, Perry pinned Danielson to gain the win for his team during the, "Anarchy In The Arena" match. If Perry is able to pin him again this Saturday at AEW All Out 2024, we will have a new AEW World Champion.

In a match between two British high-flyers, Will Ospreay will defend the AEW International Championship against former AEW International Champion and current AEW World Trios Champion PAC. The AEW International Championship highlights AEW's focus on international talent and expansion, signifying the company's success in connecting with fans worldwide. And this particular match will enable fans to watch a competition between two prominent figures in British professional wrestling known for their high-flying style and thrilling high-risk maneuvers, wrestling each other in a singles match for only the second time in their careers.

In a match that may steal the show, Mercedes Mone (w/ Kamille) will put the AEW TBS Championship on the line against former AEW Women's World Champion Hikaru Shida. They faced each other in a match on "AEW Dynamite" last month, where Mone was the winner. This Saturday at AEW All Out 2024, will Shida rethink her strategy and walk out with the AEW TBS Championship, or will Mone retain?

Former AEW World Champions Adam Page and Swerve Strickland (w/ Prince Nana) will face each other in a "Steel Cage" match, and if their previous encounters are any indication, this match will be brutal and intense. The Page-Strickland feud is driven by a combination of professional jealousy and personal animosity, and putting them in a steel cage one-on-one is going to raise the violence of their war to another level. One of the most vicious types of matches in professional wrestling, it will continue no matter how much blood is spilled, until either Adam Page or Swerve Strickland is pinned or submits.

Former AEW World Champion MJF will face off against former ROH Pure Champion Daniel Garcia, and along with this match being a battle of wills and a display of skill, it will also be a match about revenge. After suffering an attack from MJF that left him injured and out of action, Garcia is back for retaliation.

CMLL World Women's Champion Willow Nightingale and Former AEW TBS Champion Kris Statlander (w/ Stokely Hathaway) will go against each other in a Chicago Street Fight, and they are definitely a case of two wrestlers who were good friends and now better enemies. Once allies who teamed for tag matches and supported each other, the two women transitioned from friends to rivals when Statlander betrayed Nightingale, which leads us to the match that will take place this Saturday at AEW All Out 2024 and promises to be chaotic with the rulebook thrown out the window.

Don't miss this excellent double header! Secure your combo tickets now and experience the excitement of AEW Collision and AEW All Out 2024!

https://ticketmaster.evyy.net/c/3851170/264167/4272?u=https%3A%2F%2Fwww.ticketmaster.com%2Fsearch%3Fq%3DAEW%2BCombo